Photo collage of Wolfpack Digital's Q1 2025 highlights, including a Women's Day event and the 10-years anniversary banner

Q1/2025 Wrap-Up: A New Year, the Same Pack

blog post publisher

Gina Lupu Florian

Founder & co-CEO

Reading time: 7 min

Published: May 9, 2025

Key takeaways

  • Wolfpack Digital highlighted new projects it built: Pearls (a social media app) and the AI-powered Hair Analysis App.
  • The team marked its official 10th birthday on January 19 with an office celebration and outdoor ads.
  • Women's Day was celebrated with a Kokedama plant-art workshop and self-care goodies.
  • The pack stayed active in the community, from ProTV appearances to mentoring at Innovation Labs.
  • Wolfpack Digital was a finalist in the Business & Finance ESG Awards, Social Impact category.
wolfpack digital
wrap-up

2025 came in strong. 💪 We kicked off the year with ambitious goals and good spirit — and spoiler alert: we're off to a great start! From powerful new app launches to insightful community contributions, Q1 was all about building momentum, with a few fun team moments sprinkled in. Let's dive into everything we've been up to. 👇

New Project Highlights 📱

Q1 brought bold ideas, which we helped transform into powerful digital products. Here are the web and mobile apps we proudly highlighted this quarter:

    • Pearls is a social media app that lets users send "pearls of wisdom" into the future — digital mementos that unlock at a chosen time, shared publicly, with friends, or kept private.
    • Hair Analysis App helps hair professionals quickly diagnose hair and scalp conditions using AI and an IoT component to recommend tailored products and treatments.

Pearls social media app designed by Wolfpack Digital

Hair Analysis App built by Wolfpack Digital using AI and IoT

Got an idea that's been sitting in your notes for too long? Let's bring it to life — reach out to us!

Behind-the-Pack Peeks

We believe great digital products start with great people, and keeping the team connected, inspired, and energized is part of our secret sauce. Q1 was packed with moments that brought us closer.

Wolfpack Digital X Anniversary at our office. We celebrated our anniversary in December 2024, but we also marked the official birthday of Wolfpack Digital on January 19 with champagne, sweets, and cherished memories.

Wolfpack Digital team celebrating its official 10th birthday at the office

We also celebrated this milestone with a few outdoor ads around Cluj.

Wolfpack Digital 10-years outdoor banners around Cluj-Napoca

Wolfpack Digital Delivery Day. We celebrated our product team, thanking our Product Owners for their hard work, strategic thinking, and commitment to delivering powerful web and mobile apps.

Wolfpack Digital celebrating its product team on Delivery Day

Women's Celebration 🌸 The Wolfpack Digital ladies celebrated Women's Day with a cozy event full of creativity and self-care. They received a Wolfpack-branded compact mirror and skincare goodies from Ophori Cosmetics, and the highlight was a hands-on Kokedama workshop led by Adelina from ROKOKEDAMA — a Japanese plant art with roots wrapped in moss.

Wolfpack Digital wolfettes at a Women's Day Kokedama workshop in 2025

Community Involvement 💞

Giving back keeps us grounded. Q1 was filled with opportunities to share knowledge and contribute to meaningful causes:

    • Cristian Virciu & the Orbis team on ProTV's ILikeIT — our Head of UX/UI Design joined the Orbis team to share the story behind Orbis, the eco-conscious app that won first place at Descoperă-ți Pasiunea în IT Academy under Wolfpack Digital mentorship.
    • Gina in Cartea Antreprenorilor — our founder and co-CEO was featured in the Entrepreneur of the Year book celebrating Romania's boldest entrepreneurial minds.
    • Victor Motogna as jury at IdeaJams — our Head of Web Development evaluated ideas and gave feedback to aspiring entrepreneurs.
    • Product Weekend — Product Owner Ioana Munteanu spoke on product strategy and ownership.
    • Innovation Labs Hackathon — UX/UI Designers Adelina Manolache and Răzvan Ciuban mentored, and Victor Motogna judged.
    • Women in Data Science Râmnia 2025 — we sponsored the Romanian edition of WiDS, supporting an award-winning all-women student team.
    • Gina as juror at FIX Final — she evaluated early-stage startups and guided them toward scalable businesses.
    • Charity initiative — led by Ramona, our Head of QA, we joined "Te iubesc, mamă!" to support mothers in need with donations and gifts.

Cristian Virciu and the Orbis team on ProTV's ILikeIT show

Wolfpack Digital Product Owner speaking at Product Weekend 2025

Wolfpack Digital sponsoring the Women in Data Science Romania 2025 conference

Wolfpack Digital team gathering donations for the Te iubesc mama charity initiative

Awards & Shoutouts 🏅

In Q1, our hard work was recognized by industry leaders. We were finalists in the ESG Business & Finance Awards in the Social Impact category. A huge thank you to our team, clients, and community for the trust, support, and collaboration.

Wolfpack Digital named a finalist in the 2025 ESG Business & Finance Awards, Social Impact

Insights & Knowledge Sharing 🧠

Here's what we shared with the world this quarter:

Looking Ahead 🐾

Q1 was a blast, and we're just getting started! With exciting partnerships and events on the horizon, 2025 is shaping up to be another howltastic year. Want to bring your digital idea to life this year? Let's chat! Cheers to Q2 and all the magic it will bring. 🥂

Frequently asked questions

It covers Q1 2025 (January to March), the first quarter of the year for Wolfpack Digital.
Wolfpack Digital built Pearls, a social media app for sending messages into the future, and the AI-powered Hair Analysis App for hair professionals. Both are in the portfolio.
Wolfpack Digital was a finalist in the Business & Finance ESG Awards (in partnership with Grant Thornton) in the Social Impact category.
Visit the Wolfpack Digital blog for more updates, including the 10-year anniversary story.
Gina Lupu Florian

Written by

Gina Lupu Florian

Founder & co-CEO

Georgina is the Founder and Co-CEO of Wolfpack Digital, an award-winning digital product agency with 80+ team members across Cluj-Napoca and Dublin, delivering end-to-end web and mobile applications for clients globally. Under her leadership, Wolfpack Digital has earned international recognition including the 2024 Webby Award for Responsible AI, European Technology Awards for App Development, and Web Excellence Awards.


With a multidisciplinary academic foundation spanning Telecommunications & IT, Psychology, Public Relations, and an M.Sc. with Distinction in Engineering with Business Management from King's College London, Gina brings a unique perspective that bridges technology, human behavior, and strategic business thinking. Her career began as an iOS developer in London's wearable tech and smart jewelry industry, combining her technical expertise with her passion for human-centered design.


As a recognized thought leader in the tech ecosystem, Gina serves as a member of IADAS (the judging body of the prestigious Webby Awards), sits on the Board of Directors of Transilvania IT Cluster (representing 150+ software companies), and is part of the Global Women TechLeaders Board of Advisors. Named CESA Ecosystem Hero of the Year in 2023, she has mentored over 100 startup founders and is the co-founder of Women in Tech Cluj since 2018.


Gina is a frequent speaker at international tech and startup events and an active contributor to technology publications, sharing insights on digital product development, entrepreneurship, AI integration, and building sustainable tech businesses. Her writing draws on hands-on experience building 250+ digital products, deep expertise in product strategy and user experience, and a commitment to advancing the technology industry through mentorship and community building.


Areas of expertise: Digital product strategy, AI integration, entrepreneurship, product development lifecycle, user experience design, tech team leadership, startup mentorship, women in tech advocacy In her latest interview with TechBehemoths, Gina shares how Wolfpack Digital grew from a bold vision into an award-winning digital agency.

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