The full Wolfpack Digital team gathered at the office holding a large teal number 8 balloon for the company's 8th anniversary

Q1/2023 Wrap-up: A Look Back of What Shaped the Year's Start

blog post publisher

Gina Lupu Florian

Founder & co-CEO

Reading time: 7 min

Published: Apr 12, 2023

Key takeaways

  • Wolfpack Digital worked on projects including EqualityAI, CAPInside, U-Image, Primary.Health, and Banqup.
  • The company celebrated its 8th anniversary in January 2023.
  • Women's Month featured a wine-tasting event and a first-ever charity auction for disadvantaged women.
  • The team hosted its first Design Meetup on Design & AI: Applications & Implications.
  • Recognitions included TechBehemoths Awards and finalist status at the 2023 ESG Awards.

Can you believe it's already April? It feels like we rang in the new year just yesterday, but here we are, three months later. As we reflect on the first quarter of 2023, each month had its own theme: January was our 8th anniversary, February was all about friendship (V-Day and Dragobete), and in March we honoured the fabulous women in our lives. Let's take a closer look. ⚡️

From Concept to Reality: The Projects We Brought to Life

At Wolfpack Digital, we're on a mission to build powerful, innovative web and mobile apps from start to end. During Q1, we worked on multiple projects, from cutting-edge mobile apps to sleek web platforms:

    • EqualityAI — a US-based startup using AI to solve healthcare's toughest problems by reducing the risk of biased outcomes.
    • CAPInside — a German investment platform connecting investors and asset managers through machine learning.
    • U-Image — a wireless ultrasound platform bringing affordable, accurate medical imaging to African communities and enabling remote collaboration on scans.
    • Primary.Health — health diagnosis solutions that protect the US population through large public and private organizations.
    • Banqup — an all-in-one accounting platform helping SMEs, freelancers, and self-employed people manage invoices anywhere, anytime.

A Celebration of Us

In January 2023, Wolfpack Digital turned 8 years old. From the first steps of building the foundation to today, the team has shown tenacity and dedication through every challenge and opportunity, and we look forward to new heights while building our path sustainably.

Wolfpack Digital team celebrating the company's 8th anniversary at the office

We kept the celebration simple yet beautiful: gathered at the office, enjoyed cake and prosecco, and watched an incredible lights show in our backyard.

Wolfpack Digital team enjoying cake and prosecco at the 8th anniversary party

The highlight of the night was reading our colleagues' answers to "What pawprints have we already left in the world, and what legacy do we want to create going forward?" Standout responses included changing the world through our work, creating a greener world, designing apps that change lives, and delivering exceptional quality. Here's to leaving a positive mark, one pawprint at a time!

Wolfpack Digital team members sharing their legacy messages at the 8th anniversary

Women's Month 🌸

March holds a special place in our hearts, dedicated to celebrating the incredible women who have shaped our world. At Wolfpack Digital, more than 40% of our team are women — almost 1 in 2 wolves is a wolfette. Women's Day was celebrated with an elaborate wine-tasting event, thoughtful gifts, and an afternoon together.

Wolfpack Digital wolfettes at a Women's Day wine-tasting event in 2023

Our celebration of women continued with our first-ever charity auction, where we bid on each other's old items and handmade creations — all to support women from disadvantaged backgrounds.

Wolfpack Digital's first charity auction supporting women from disadvantaged backgrounds

A huge shoutout to Lupi and Andreea, who spearheaded this idea. The bidding was intense, the energy was high, and everyone walked away feeling like a winner.

Wolfpack Digital team members bidding at the charity auction

Our Very First Design Meetup

The quarter ended with our meetup: Design & AI: Applications & Implications. Our designers put together an unforgettable evening of creativity, inspiration, and pure fun, diving into big ideas and mind-boggling insights. A huge shoutout to Cristi and Denisa for organizing it.

Wolfpack Digital's first Design & AI meetup in Cluj-Napoca

The Power of Community 🙌

We take every opportunity to be involved and help our community. Q1 had many:

    • Școala Altfel week — we hosted around 50 students from National College "Avram Iancu" in Campeni to learn about Wolfpack Digital and the IT industry.
    • Connect the eHealth Community & a special WiT event (EUt+) — Gina, our CEO, spoke at both.
    • Career Days (Technical University of Cluj-Napoca) — Oana and Diana represented Wolfpack Digital.
    • Romanian HealthTech Startups 2023 Overview Meetup — Laci, our Business Development Manager, joined as a panellist.
    • Innovation Labs — Cristi, Victor, and Razvan mentored at IdeaJam, and Adi, our CTO, judged the Hackathon.
    • Crosul Divelor — our girls represented Wolfpack Digital in pink tutus with unbeatable energy.

Wolfpack Digital hosting students during Scoala Altfel week

Wolfpack Digital team mentoring at Innovation Labs 2023

Wolfpack Digital wolfettes in pink tutus at the Crosul Divelor run

Recognitions That Matter 🎊

    • Wolfpack Digital became a "Firma de Aur" (Golden Company) laureate.
    • We received the TechBehemoths Awards 2022 for Custom Software Development, Web Design, and UX/UI Design.
    • Findbestwebdevelopment ranked us #2 on the 2022 People's Choice Award and #6 on Best Web Development of 2022.
    • We were among the finalists of the 2023 ESG Awards for the Social Responsibility Project Award.
    • Undelucram.ro featured Wolfpack Digital in its "Weekly review."

Wolfpack Digital award badges collected in Q1 2023

Bytes and Insights: Our Latest Blog Posts 🖥️

We've been busy on our blog too. Some Q1 highlights:

That's all for Q1 of 2023! Stay close for more updates. Until the next one, keep up with the Pack on Facebook, Instagram, LinkedIn, Twitter, and TikTok.

Frequently asked questions

It covers Q1 2023 (January to March), the first quarter of the year for Wolfpack Digital.
Highlights Wolfpack Digital built included EqualityAI, CAPInside, U-Image, Primary.Health, and Banqup, spanning health tech, fintech, and accounting. Browse the Wolfpack Digital portfolio.
The team held a wine-tasting event and its first-ever charity auction, raising support for women from disadvantaged backgrounds.
Wolfpack Digital is an AI-native team that builds LLM-powered and AI-agent features into web and mobile apps. Learn more on the AI-native development page.
Gina Lupu Florian

Written by

Gina Lupu Florian

Founder & co-CEO

Georgina is the Founder and Co-CEO of Wolfpack Digital, an award-winning digital product agency with 80+ team members across Cluj-Napoca and Dublin, delivering end-to-end web and mobile applications for clients globally. Under her leadership, Wolfpack Digital has earned international recognition including the 2024 Webby Award for Responsible AI, European Technology Awards for App Development, and Web Excellence Awards.


With a multidisciplinary academic foundation spanning Telecommunications & IT, Psychology, Public Relations, and an M.Sc. with Distinction in Engineering with Business Management from King's College London, Gina brings a unique perspective that bridges technology, human behavior, and strategic business thinking. Her career began as an iOS developer in London's wearable tech and smart jewelry industry, combining her technical expertise with her passion for human-centered design.


As a recognized thought leader in the tech ecosystem, Gina serves as a member of IADAS (the judging body of the prestigious Webby Awards), sits on the Board of Directors of Transilvania IT Cluster (representing 150+ software companies), and is part of the Global Women TechLeaders Board of Advisors. Named CESA Ecosystem Hero of the Year in 2023, she has mentored over 100 startup founders and is the co-founder of Women in Tech Cluj since 2018.


Gina is a frequent speaker at international tech and startup events and an active contributor to technology publications, sharing insights on digital product development, entrepreneurship, AI integration, and building sustainable tech businesses. Her writing draws on hands-on experience building 250+ digital products, deep expertise in product strategy and user experience, and a commitment to advancing the technology industry through mentorship and community building.


Areas of expertise: Digital product strategy, AI integration, entrepreneurship, product development lifecycle, user experience design, tech team leadership, startup mentorship, women in tech advocacy In her latest interview with TechBehemoths, Gina shares how Wolfpack Digital grew from a bold vision into an award-winning digital agency.

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