
Wolfpack Digital 8 Years Anniversary: An Infinite Journey
Gina Lupu Florian
Founder & co-CEO
Reading time: 6 min
Published: Feb 15, 2023
Key takeaways
- Wolfpack Digital marked its 8th anniversary on January 19th, 2023, having grown to 80+ team members and 100+ developed apps.
- Founded in 2015 by Georgina Lupu after her return from London, the name reflects her surname 'Lupu', meaning 'wolf'.
- Milestones in the prior year included a TechCrunch feature, the 'Made in Romania' top 50, and a Clutch Top 100 Companies with Sustained Growth listing.
- The team celebrated on-site at the 'Wolf Den' with cake, prosecco, and a lights show shaping an '8' in the sky.
In 2015, Wolfpack Digital entered the tech world with a mission: to develop powerful web and mobile apps, start to end. January 19th, 2023 marked the company’s 8th anniversary.
To put everything in numbers: we are now at our 4th office, our diverse team has 80+ wonderful members, and we’ve developed over 100 successful apps.
Wolfpack Digital’s journey has been filled with passion, results, and beautiful experiences. From the very first steps of building the foundation to the present day, the team has shown tenacity and dedication through challenges and opportunities alike. Looking back, we are in awe of how far we’ve come, and we look forward to reaching new heights in the years ahead while building our journey sustainably.
Curious about what happened during these 8 years? Let us take you through a little history, how we celebrated this milestone, and a few words from Gina, our founder and CEO.
A little bit of history
The beginning
After graduating from a Master’s program in Engineering with Business Management from King’s College London and gaining experience as an iOS developer and designer while living abroad, Gina decided it was time to come back home. Armed with newfound knowledge and confidence, in 2015 she started Wolfpack Digital — a company with a mission to help individuals and businesses bring their ideas to life through successful digital products, guided by a shared passion for performance and beauty.
The company’s name is inspired by Gina’s surname, Lupu, which in English means “wolf.” The wolf is a symbol of performance, dedication, agility, teamwork, and playfulness — all that we aim to be today as a team.
The journey
The company grew based on great recommendations from both our team members and our clients. Step by step, we set out to explore new grounds and challenge ourselves with every opportunity. With each adventure, we became more resilient and powerful while keeping our curiosity and inner fire alive.
Starting with our very first client, a UK-based startup for whom we built a start-to-end web and mobile recruitment platform (including design, web development, and iOS and Android development), our partners came from more and more industries with increasingly innovative ideas. Today we have a strong portfolio of complex projects in fintech, healthcare, IoT, transportation, beauty, and more. We’ve always believed in the lean methodology as the winner for building digital products, whether for startups, scaleups, or corporations.
Our team grew a lot too, ever since we rented our first office in a two-room apartment in central Cluj, where we used to wear slippers — we’ve always believed a laid-back, cozy atmosphere inspires creativity and smart solutions. We carry that mindset with us still, guided by the same values we established in our founding years.

Gina being interviewed in our first office about a beautytech mobile app (2015)

2018 marks an important milestone, as Adrian joined as CTO of Wolfpack Digital. His extensive experience in software development, product management, and team leadership in startup and scaleup environments helped boost the company’s growth.

2020 marked our 5th anniversary, which we celebrated on ancient grounds with a trip to Rome. It was a complete touristy experience: from eating lots of gelato (in January) to visiting the Colosseum and the “Capitoline Wolf” sculpture. For a complete Italian experience, Gina organized a surprise treasure hunt on the streets of Rome, challenging the wolves to find answers and complete tasks while taking in the city’s beauty. In the end, everyone found the treasure: a dinner celebration with delicious Italian meals.

The now, in 2023
After 8 years, our goal remains to grow sustainably while bringing performance and beauty to the world through technology, adding a little more to the story every day.
In the past year, we were featured in TechCrunch, were part of the top 50 companies selected by the Bucharest Stock Exchange in the “Made in Romania” program, got listed in Clutch’s Top 100 Companies with Sustained Growth, and reached 100+ developed apps and a team of 85+ people. We also impacted the way people live, work, play, and connect in healthcare, finance, entertainment, and many other fields.
From promising startups democratizing access to healthcare (such as BrainCapture) or digitalizing asset management (Everon), all the way to giant companies revolutionizing retail (such as Walgreens Boots Alliance’s No7 Pro Derm skin-scanning app, with more than 100k users already), we enthusiastically got our “paws” dirty over the past year while continuing long-term collaborations. Explore our projects to see more.
Last but not least, no journey is complete without giving back to and receiving support from our community — and we’re so fortunate to have such an amazing one. We were present at many local and national events as speakers, mentors, or attendees, and we partnered with and sponsored hackathons, accelerators, and more.
Our 8th anniversary
This year we finally got to celebrate our anniversary in person and on-site, at our “Wolf Den.” We enjoyed some cake, a few sips of prosecco, and a lights show in our backyard.

We felt a sense of accomplishment and infinite possibilities as we watched the lights in the sky form the shape of an “8” — a reminder that our journey is never-ending.

During the celebration, we took a few moments to think about the pawprints we’ve already left in the world and the ones we’d like to leave as our legacy. Our colleagues gave powerful and inspiring answers: “To change the world for the better through our awesome work,” “A better, greener world,” “Apps that will change people’s lives,” “Growth mindset,” “Performance and beauty,” “Empowerment,” and “Quality.”
We’re all looking forward to continuing our partnerships and building new ones while investing in a strong culture, a healthy workplace, and, of course, supporting the community.
Thoughts from Gina
We asked Gina to tell us how she sees the company’s journey and her wishes for the future.
“This is a really important milestone, and I never imagined when I started the company what it would look like today, or that we would achieve all the wonderful things we have in these 8 years. Whenever I take a step back, I am very grateful for what I see, and for that I want to thank our team, our clients, and our community for their trust and inspiration.
I believe that throughout the years the company’s power has been in thinking creatively, acknowledging our strengths and limitations, being ambitious, and always going for a sustainable business model, while acting in accordance with our values. Together, we build powerful web and mobile apps start to end, and change the world “byte” by “byte.”
In the next year, the plan is to expand our impact even more while navigating gracefully through opportunities and challenges alike. Here’s to the next exciting years of passionate innovation at Wolfpack Digital.”



