Video-call grid of the Wolfpack Digital team celebrating the company's 7th anniversary online with sparklers and drinks

Q1 2022 Wrap-up: The Howl Heard Around the World

blog post publisher

Gina Lupu Florian

Founder & co-CEO

Reading time: 5 min

Published: Apr 28, 2022

Key takeaways

  • Wolfpack Digital opened its second office (Wolf Den) at Huckletree Dublin, Ireland.
  • The company celebrated its 7th anniversary online with the whole team.
  • Wolfpack Digital showed support for Ukraine, offering to help build platforms for refugees.
  • The team joined community events including Innovation Labs and European Startup Universe Romania.
  • Wolfpack Digital was featured in TechCrunch and the Irish Times.

Here we are — at the end of the beginning of 2022. The first quarter always feels magical and full of new beginnings. A new year starts, together with new projects and (realistic) resolutions, as we set new goals.

There's a general "Let's do it!" energy at the office as we end Q1 💪, with many new web and mobile projects in the fintech, health tech, transportation, education, and beauty spaces. Let's start with some big news, shall we?

The Wolf of Pearse Street 🇮🇪

Ireland has had a special place in our hearts for a long time, so we decided to have a special place in Ireland too — our second Wolf Den, in the middle of beautiful Dublin! We got our own space at Huckletree Dublin, whose commitment to creating an environment where creativity thrives immediately caught our attention. The iconic Academy building on Pearse Street hosts amazing companies we truly admire.

The Academy building at Huckletree Dublin on Pearse Street, home of Wolfpack Digital's second office

We've joined the vibrant Irish tech community after falling in love with its culture and approach to innovation. Working with our Irish partners has been a blast, and we can't wait to build tech that changes the world together with Irish pioneers. 💡

General Atmosphere 🏡

2022 is extra special, as the anti-Covid restrictions in Romania were lifted in early March (we still do our utmost to keep everyone safe, and people choose where they feel most comfortable working). It feels like life is slowly getting back to a "new normal" after over two years of the pandemic.

However, the war in Ukraine has also left a mark on the wolves. Our thoughts are with our neighboring country, which we support by offering our availability for the software development of platforms for refugees. We believe every small gesture counts, so we turned our traditional "Yellow Tuesday" into "Yellow-Blue Tuesday."

Wolfpack Digital team showing support for Ukraine on Yellow-Blue Tuesday

Blue and yellow display at Wolfpack Digital in solidarity with Ukraine

Back to the atmosphere in Cluj, one thing is clear: more and more offline events are popping up around us and at our den. It's not hard to get people together when you have a nice backyard and beautiful weather! On the topic of events, let's talk about the big one… 🥁

Wolfpack Digital Turned 7! 🥳

For seven years we've been on a quest to create powerful web and mobile apps, start to end! It's been an amazing journey filled with surprises and achievements. We're ecstatic to have reached this milestone and are working hard for the next ones. 🏆 This year's celebration was held online, but that didn't stop us from partying — we sent everyone a special anniversary goodie bag and hopped into a company-wide celebration meetup.

Wolfpack Digital team celebrating the company's 7th anniversary online

Wolfpack Digital 7th anniversary goodie bag and online celebration

It was a touching moment, especially with the beautiful message from Gina, our CEO. An excerpt: "On our 7th anniversary, I would like to thank you deeply for all your hard work, support, and dedication, and for being the most colorful, fun, and creative team one can wish for!"

But the company anniversary wasn't the only celebration this quarter. The 8th of March is International Women's Day. Besides a gift bag and the traditional Romanian Mărțișor, the wolfettes celebrated with a Ladies Night In. You can read all about it, and our views on gender equality, in our article on celebrating women at Wolfpack Digital! 🥂

Paying It Forward in the Community 💬

We've always loved being involved in events — hackathons, conventions, or any venue to share knowledge and maybe a joke or two. This quarter we participated in:

    • European Startup Universe Romania — a six-week accelerator by the Romanian Tech Startups Association helping Romanian visionaries build their dream products. Gina participated as an expert.
    • Innovation Labs 2022 — this well-loved pre-accelerator empowers participants to develop proof-of-concept solutions with top mentors. Gina joined as both mentor and jury.
    • #ConstruimViitor — the first event in the "Idei cu Spor" series, providing career advice to young students and professionals. Gina was a speaker.
    • Startup an Engineer — a program by the Technical University of Cluj-Napoca preparing students for professional life. We sponsored it as an important cause.

As in previous years, we continued our partnerships with Code for Romania and the Romanian Fencing Federation. 🤺

Read All About It 📰

We were featured in two exciting publications this quarter. In late January, Gina gave an interview to TechCrunch about how non-technical founders can collaborate with software developers — covering idea validation, budget setting, scope creep, and delivery time.

The next article ran in the Irish Times in March. It's not just an announcement about the Dublin office; the interview also covers entrepreneurship for women and the curious similarities between Dublin and Cluj-Napoca HQ. You can check out the article here.

On to the Next Adventure 🐺🚀

And that's a wrap on the wrap-up. We hope these three months have been amazing for you and that even greater things are on the horizon. Stay safe, and if you'd like to see what we're up to as it happens, follow us on Facebook, Instagram, LinkedIn, and Twitter. 🙌

Frequently asked questions

It covers Q1 2022 (January to March), the first quarter of the year for Wolfpack Digital.
Wolfpack Digital opened its second office at Huckletree Dublin, in the iconic Academy building on Pearse Street, Ireland.
The team celebrated online, with anniversary goodie bags sent to everyone and a company-wide celebration meetup.
Wolfpack Digital builds web and mobile apps across fintech, health tech, transportation, and more. See the portfolio at wolfpack-digital.com/projects.
Gina Lupu Florian

Written by

Gina Lupu Florian

Founder & co-CEO

Georgina is the Founder and Co-CEO of Wolfpack Digital, an award-winning digital product agency with 80+ team members across Cluj-Napoca and Dublin, delivering end-to-end web and mobile applications for clients globally. Under her leadership, Wolfpack Digital has earned international recognition including the 2024 Webby Award for Responsible AI, European Technology Awards for App Development, and Web Excellence Awards.


With a multidisciplinary academic foundation spanning Telecommunications & IT, Psychology, Public Relations, and an M.Sc. with Distinction in Engineering with Business Management from King's College London, Gina brings a unique perspective that bridges technology, human behavior, and strategic business thinking. Her career began as an iOS developer in London's wearable tech and smart jewelry industry, combining her technical expertise with her passion for human-centered design.


As a recognized thought leader in the tech ecosystem, Gina serves as a member of IADAS (the judging body of the prestigious Webby Awards), sits on the Board of Directors of Transilvania IT Cluster (representing 150+ software companies), and is part of the Global Women TechLeaders Board of Advisors. Named CESA Ecosystem Hero of the Year in 2023, she has mentored over 100 startup founders and is the co-founder of Women in Tech Cluj since 2018.


Gina is a frequent speaker at international tech and startup events and an active contributor to technology publications, sharing insights on digital product development, entrepreneurship, AI integration, and building sustainable tech businesses. Her writing draws on hands-on experience building 250+ digital products, deep expertise in product strategy and user experience, and a commitment to advancing the technology industry through mentorship and community building.


Areas of expertise: Digital product strategy, AI integration, entrepreneurship, product development lifecycle, user experience design, tech team leadership, startup mentorship, women in tech advocacy In her latest interview with TechBehemoths, Gina shares how Wolfpack Digital grew from a bold vision into an award-winning digital agency.

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