Video-call grid of the Wolfpack Digital team celebrating the company's 6th anniversary online with party hats and props

Q1/2021 wrap-up: A new hope 

blog post publisher

Adrian Florian

co-CEO

Reading time: 4 min

Published: Apr 12, 2021

Key takeaways

  • Wolfpack Digital celebrated its 6th anniversary online with party kits sent to every team member.
  • The team partnered the HIVE e-mental health hackathon and mentored startups at Innovation Labs.
  • Wolfpack Digital sponsored Code for Romania and continued its support for Help Autism.
  • CMO Corina Stirbu joined a year-long How to Web mentorship program for startup founders.
  • Partner Ikigai was featured in TechCrunch and FinTech Futures for its digital banking approach.
Company
culture

2021 felt like a new hope all over the world. There was a boost in innovation and applied technology, all types of businesses digitalized their work and processes, and the pandemic was hopefully coming to an end as multiple vaccines became available.

As you know by now, every quarter we recap our experiences as a team and share our work and achievements — communication and ownership are at the core of the Wolfpack Digital values.

Q1 is always a bit quiet: everyone starts slow, people still think about their winter holiday, and everyone works on yearly planning. But for us, well, we started with a party. A virtual party, of course.

Wolfpack Digital: 6th Anniversary

Wolfpack Digital team celebrating the company's 6th anniversary on a video call

In 2020 we managed to take the entire team to Rome for the 5th anniversary of Wolfpack Digital. Little did we know back then what was ahead of us. This year we had to celebrate online, but we sent party kits to every coworker — glasses, cake, props, sparkling drinks, and everything in between, just like a normal party! Everyone enjoyed it, and we stayed up for hours playing games together.

Wolfpack Digital 6-year anniversary online celebration collage

To make things even better, Gina Lupu, our CEO, wrote a letter to everyone reminding us that what we do is about the journey, not the destination, and how company culture shapes the way we work.

Snippet from the CEO letter for Wolfpack Digital's 6th anniversary

February started with a lot more activity!

    • Corina Știrbu, our CMO, became a mentor in one of the How to Web programs dedicated to startup founders — a year-long program supporting founders on positioning, market fit, go-to-market, launching, scalability, and growth.
    • We helped Code for Romania grow. This NGO digitizes key fields for Romanian citizens — education, health, environment, vulnerable groups, and participation — and has already built over 20 free apps. This year we joined as sponsors of their work.
    • In between, we had Wolf Gatherings where team members share knowledge on topics like running, volleyball, and photography, plus a few (mostly online) team events.

And by the time spring arrived, our agenda was completely full:

Wolfpack Digital as sponsor and mentor at the Innovation Labs 2021 hackathon

    • Mental health plays a huge role in our mission. This year we were the unique partners of the e-mental health hackathon organized by HIVE and the Cluj School of Public Health, Babeș-Bolyai University. Georgina Lupu and Corina Știrbu mentored participants, helping them shape ideas into business plans and go-to-market strategies.

Wolfpack Digital partnering the HIVE e-mental health hackathon in 2021

Participants at the HIVE e-mental health hackathon mentored by Wolfpack Digital

    • We celebrated the women in our company with a virtual event and goodies, and covered the costs for the women on our team who wanted to join Crosul Divelor (the Divas' Marathon).
    • Gina Lupu gave a talk on Lean Product Development at the ClujStartups Pre-accelerator, covering product strategy across transportation, finance, health, IoT, and beauty.

Gina Lupu speaking on Lean Product Development at a Cluj startup meetup

    • We attended Wolves Summit — a great event with an even greater name — with amazing panels and disruptive startups.

Wolfpack Digital attending the Wolves Summit online event in 2021

We closed the first quarter with an all-hands meeting.

Wolfpack Digital company presentation slide at the Q1 2021 all-hands meeting

On top of all this, we were happy to see that Ikigai, one of our partners, was featured in TechCrunch and FinTech Futures for its innovative approach to digital banking and wealth management. Congratulations to Maurizio, Edgar, and the entire team for delivering a modern, digital-first banking experience!

What a Quarter!

Stay safe. We hope our next quarterly post will be about in-person team meet-ups, offline events, and even more news about the products and causes we support every month.

Frequently asked questions

It covers Q1 2021 (January to March), the first quarter of the year for Wolfpack Digital. Meet the team on the about page.
Because of the pandemic, the team celebrated online, with party kits sent to every coworker and a letter from CEO Gina Lupu.
The team was the unique partner of the HIVE e-mental health hackathon with the Cluj School of Public Health, mentoring participants toward business plans.
Yes. Wolfpack Digital was the development partner that built the Ikigai fintech app for its founders. Explore more work in the portfolio or get in touch.
Adrian Florian

Written by

Adrian Florian

co-CEO

Adrian is the Co-CEO of Wolfpack Digital, an award-winning digital product agency with a team of 85+ product designers, developers, and quality engineers serving clients across Europe and beyond. Under his leadership, Wolfpack Digital has achieved ISO certification (ISO 9001:2015, ISO 27027:2013, ISO 14001:2015), earned the 2024 Webby Award for Responsible AI, won the European Technology Awards for App Development, and most recently received Web Excellence Awards for products 3D2Cut and LoadHub.


With a technical foundation in Ruby on Rails, iOS, and Android development, and business education from Business Academy Aarhus in Denmark, Adrian brings a unique dual perspective to product development—combining hands-on engineering expertise with strategic business thinking. His approach centers on building products that users genuinely value and that evolve into sustainable, scalable businesses.


As a three-time startup founder, Adrian has navigated the complete product development lifecycle from initial concept through growth and scale. This firsthand entrepreneurial experience informs his writing on product strategy, technical decision-making, growth tactics, and building high-performing product teams. During his tenure at Wolfpack Digital, the company has partnered with global brands including Sephora, Deezer, Everon, Walgreens Boots Alliance, and Transreport, delivering 250+ digital products across fintech, healthtech, greentech, transportation, IoT, and beauty tech sectors.


Adrian is an active contributor to the tech community as a speaker, juror, and host at IT conferences, product workshops, and tech meetups across Europe. He regularly shares insights on balancing speed with quality, making optimal technology decisions under constraints, and building products that achieve the ideal intersection of aesthetics, functionality, stability, and scalability. His work has been featured in Fast Company, TechCrunch, and numerous industry publications.


Areas of expertise: Product strategy, technical leadership, startup growth, mobile and web development, team building, technology decision-making, product-market fit, scalable architecture, business development

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