Sep 26 · 3 minutes read
It’s safe to say that people come in contact with apps quite often. After all, they’re the backbone of the smartphone experience.
However, getting them to spend money on an app is a tough sell — but it’s not impossible. If done right, your app can become a goldmine!
And if you’re looking for insight on this topic, then you’ve come to the right place, as this article will show you a few tricks on how to optimize your mobile app to increase revenue.
All you have to do is keep reading!
If you have a basic understanding of search engine optimization (SEO) then you’ll be happy to know that app store optimization (ASO) works pretty much the same way.
Properly executed ASO will help an app rank higher in the store. Anything as simple as having a great app description can get your app more visibility on the store’s search engine.
There are two main players in the app store world, namely Google’s Play Store and Apple’s App Store. You’ll want to make sure that your app is available on both. Otherwise, you’re missing out on a huge percentage of potential users.
There are a few different elements that you’ll have to look into in order to improve your app’s ranking in the app store.
You’ll be glad to know that both stores share some similarities. For example, they use the Title and the Rating sections to evaluate your app in terms of ranking.
Inversely, both stores have sections that behave differently in regard to ranking your app.
For example, the App Store uses a Keyword field to allow users to find apps, while the Play Store has no keyword field and instead relies on the Description to affect the app’s visibility.
When it comes to spending their money, people are always cost-sensitive. And there’s no secret in the fact that people want to get true value from what they’re spending their money on.
Besides, what makes your app more special than the dozens of other apps out there?
For starters, your priority should be to get people to download your app. And having no upfront fees feels welcoming and removes that initial barrier that might have discouraged users to give your app a go.
By removing the cost associated with downloading your app, you will automatically see a surge in downloads.
Once you’re past this point, what you’ll want to do is use your app as a platform to sell your product. And the more people who download your app, the higher the chances that some of them will actually spend money on it.
If the customer decides to commit to a purchase through your app, you’ll want to make sure that everything goes as smoothly as possible.
Your focus should be on creating a streamlined experience so that the user wouldn’t encounter any hurdles when finalizing a transaction.
Here’s a neat thing you can do in this situation. You can allow them to purchase multiple things at once.
For example, if your app has several micro-transactions, then allow the users to complete them in a single step, if possible.
When users decide to make a purchase, time is crucial, so what you could do is set up the store to offer them the items they have been looking for without requiring too much effort on their part.
Eliminate the waiting time, no pop-ups; just take them to the item. It’s one of the best tips on how to optimize your mobile app to increase revenue.
When users spend less time during the purchase process and more time enjoying the app, then you know you’ve done it right.
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