healthtech app

1st digital integrated treatment for problem gambling!

Location:Cluj Napoca, Romania



Pamble is a healthtech application developed by our Wolfpack Digital Labs division, offering a mobile companion app to help keep problem gambling in check.


the challenge

Gambling addiction is an increasing phenomenon across Europe and the world with an estimated 5% of the European population being problem or at-risk gamblers. And Pamble is the first healthtech app that helps the fight with gambling addiction through a phased program, thus, improving personal and societal costs.



the solution

To build an app for the health industry is challenging! So, we decided to bring together expert knowledge from renowned therapists at the RASG and EASG (Romanian and European Associations for the Study of Gambling) and together with the Wolfpack Digital team we created a clinically valid companion and a very interactive and engaging companion app which helps keep problem gambling in check.
To ensure the best results, we used a holistic approach for gambling treatment, by combining therapy, guided imagery, alternative behaviors and much more to create an engaging program enhanced by the power of technology!

the result

555D2A0E-D837-485A-932B-B607DF335B9BCreated with sketchtool.
Wolfpack Digital was one of the few Romanian startups selected as finalists for the 2018 Alpha Hub program organized by Paddy Power Betfair to find innovative solutions to support our Responsible Gambling initiatives. We were impressed by their understanding of key RG issues and the quality of their concept, Pamble, and we look forward to supporting its evolution. CEO Gina Lupu-Florian showed a passion for the topic and the requisite know-how to make Pamble a success.
Robert Smith, Senior Strategy Analyst at Paddy Power Betfair
555D2A0E-D837-485A-932B-B607DF335B9BCreated with sketchtool.

app development services

our contribution
  • Business and product strategy;
  • UX/UI design;
  • Full Android development;
  • Content creation;
  • Project management.


  • Self-assessment;
  • Profile management;
  • Smart calendar and notifications;
  • Mindfulness exercises;
  • Cognitive restructuring;
  • Interactive lesson plan and exercises.

tools & technologies

Android Studio

app design

style guide

the app launch

success story

The app has been featured in Forbes Romania and is a winner of the AlphaHub Accelerator powered by Paddy Power Betfair, from a list of more than 200 countries and 50 teams.

first things first!
Let’s start with your name!