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Cross-Platform Development in 2024: A Comprehensive Guide

cross-platform development
Marketing Specialist
Jul 4, 2024 β€’ 8 min

In 2024, cross-platform development remains a hot topic, offering a viable alternative to native development. At Wolfpack Digital, we've been at the forefront of the software development revolution, with over 150 mobile apps and web apps developed across various industries, including fintech, health, beauty, transportation, and IoT. In this article, we’ll explore the top platforms for cross-platform app development, weigh the pros and cons compared to native mobile app development, and discuss the costs associated with both approaches.

Top Platforms for Cross-Platform Development

Cross-platform mobile development refers to the process of developing applications that can run on multiple operating systems and devices using a single codebase or a large degree of shared code. This approach allows developers to write code once and deploy it across various platforms, such as iOS and Android platforms and the web, significantly reducing development time and costs.

Let's look at some of the most popular platforms for hybrid app development and what programming languages each uses:

1. Flutter

  • Overview: Created by Google, Flutter uses the Dart programming language and offers a comprehensive collection of pre-designed widgets. This allows developers to build natively compiled mobile, web, and desktop applications from a single codebase.
  • Pros: Fast development with hot reload, expressive and flexible UI, and strong community support.
  • Cons: Relatively large app sizes and low adoption of Dart as a programming language.

2. React Native

  • Overview: Created and maintained by Facebook, React Native allows developers to build mobile applications using JavaScript. It’s one of the most popular frameworks for cross-platform development.
  • Pros: It has a large community, a rich ecosystem of libraries and plugins, and a familiar environment for web developers.
  • Cons: Performance can be an issue for complex animations, transitions, or functionalities. It might also require separate integrations for some of these functionalities.


  • Overview: .NET Multi-platform App UI (.NET MAUI) is developed by Microsoft as the successor to Xamarin. It allows developers to create applications for Android, iOS, macOS, and Windows using C# and .NET from a single codebase.
  • Pros: Strong support from Microsoft, access to native APIs, good performance, and unified framework for multiple platforms.
  • Cons: Relatively new with an evolving ecosystem, it can have a steep learning curve for beginners, and it’s not that popular (yet) among mobile developers.

4. Ionic

  • Overview: Ionic is an open-source framework that allows developers to use web technologies like HTML, CSS, and JavaScript to build cross-platform apps. It integrates with Angular, React, and Vue.
  • Pros: Wide range of plugins, fast prototyping, large community.
  • Cons: Lower performance compared to other frameworks and less of a native UI/UX. 

5. Kotlin Multiplatform

  • Overview: Kotlin Multiplatform, developed by JetBrains, allows developers to use a single codebase for the app’s logic and data flows while enabling platform-specific code for UI and when some particular integrations are needed. 
  • Pros: Shared logic across platforms, full access to platform-specific APIs, strong support from JetBrains, seamless integration with existing projects.
  • Cons: It’s one of the newest solutions, so it has a smaller community, and it’s still evolving. Also, it requires more knowledge of platform-specific development. 

Cross-Platform vs. Native Mobile App Development: Pros and Cons

Choosing between cross-platform and native mobile app development is a crucial decision that impacts the overall success of an app. While both approaches have their advantages, understanding their respective pros and cons can help you make an informed choice that aligns with your product’s goals and requirements.

Cross-Platform Mobile App Development


  • Faster Development: Due to the high degree of reusable code.
  • Cost-effective: Less development effort is needed to reach both iOS and Android platforms.
  • Wider Reach: Cross-platform development allows businesses to reach a larger audience by simultaneously deploying an app on multiple platforms. 
  • Maintainability: Easier due to one codebase to maintain.


  • Performance Issues: Cross-platform apps may not match the performance of native applications, especially with complex functionalities.
  • Limited Access to Native Features: Some features might be inaccessible or require native code integrations.
  • Larger App Size: Cross-platform frameworks can lead to bulkier apps compared to native apps.

Native App Development


  • Optimal Performance: Native apps offer the best performance and efficiency.
  • Full Access to Device Features: Native app development allows full utilization of device capabilities and APIs.
  • Better User Experience: Native apps provide a more seamless and responsive user experience.
  • Scalability: There’s a solid foundation on which you can scale your app with more features and functionalities. 
  • Platform-Specific Optimisations: Tailor your implementation and small details to each platform, iOS and Android. 


  • Higher Costs: Separate codebases for different platforms increase development and maintenance costs.
  • Resource Intensive: Requires more resources, including skilled developers for each platform.

Cost Comparison: Cross-Platform vs. Native Development

The cost of app development varies significantly depending on the complexity, features, and platforms involved. Here's a rough comparison:

Cross-Platform Development:

  • Initial Development: Lower, as a single codebase serves multiple platforms.
  • Maintenance: 
    • Short term: Lower due to shared codebase.
    • Long-term: Maintenance costs can equal or even exceed the costs for native development when the product becomes very complex, and the frameworks of the chosen cross-platform are limited.
  • Time to Market: Shorter, enabling faster launches considering the same development team size allocated.

Native Mobile Apps Development:

  • Initial Development: Higher, as separate apps need to be developed for each platform.
  • Maintenance: 
    • Short term: Due to distinct codebases, frequent updates are required to ensure compatibility with new OS versions.
    • Long-term: Ongoing support and regular updates are necessary to optimize performance, integrate new features, and maintain security. 
  • Time to Market: Longer, as development and updates must be done individually for each platform. 

Successful Mobile Apps by Wolfpack Digital

At Wolfpack Digital, we pride ourselves on being a leading software development company with extensive experience across a wide range of industries. Our team of expert developers has successfully launched over 150 apps, delivering high-quality, innovative solutions in fintech, health, beauty, transportation, IoT, and more. We leverage the latest technologies in both native and cross-platform development to ensure that our clients receive the best possible solutions tailored to their unique needs. Here are some of the standout apps we've developed:

  • Boots' No7 Pro Derm Scan: An IoT-based skin scanning app that offers tailored skincare product recommendations.
  • Everon: A Swiss wealth management app that democratizes private banking by offering outstanding investment opportunities.
  • Juggle: An engagement app that helps users manage their relationships and invest energy where it matters most.
  • BrainCapture: A healthcare app providing accessible EEG scans in low-resource settings through a mobile app.
  • RateStars: A social app that allows people from various backgrounds to share their thoughts and feedback using a more sophisticated rating system. 

Whether you're looking to develop a cost-effective cross-platform app or a high-performance native mobile app, Wolfpack Digital has the expertise and experience to bring your vision to life. Contact us today to start your journey towards a successful app launch in 2024!

cross-platform development
native mobile app development
android and ios platforms

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