Designing Beauty Apps in 2020

Let’s say you have a small brand of natural skin products and your online presence stands only on social media. How about you create a website where you can showcase your products while also making your visitors feel just like in your store, since you can tailor the design to reflect more genuine branding, while also being a medium to get news and offers across your audience.

You could even create a subscription plan for basic products and have your users use a mobile app where they can configure how often they’ll get their products and in what combinations.

This way, you will be able to keep your customers happy, informed, and up to date with the latest offers, while at the same time, creating a seamless shopping experience.

But I Gotta Try It First

As mentioned earlier, in some areas of the beauty industry, you have to try on a product before you buy it (e.g.: Foundation). So that’s why a great UX design will convert your app users to customers.

Let’s say you have a cosmetics shop where you sell all kinds of products for hair, skin, and so on. To create a better customer experience, cut the lines short, and convert more users, you can launch an app for that. How? Well, starting from the idea that people usually prefer to try the product on first, you might include your foundations and make-up in a beauty app that would let your potential customers take a photo and try the products on. This will not only motivate the user towards buying your product, but since this whole experience is “gamified” (the process in which a task is made to look similar to a game), the users will most likely spend more time in the app, interacting with your products and learning them.

What if you sell products that don’t work in this kind of context? Products like moisturizers or hair products, in this case, you can play with your phone’s hardware, imagine an app that can scan your nails/hair/skin and provide personalized makeup/product recommendations based on your particular needs. On top of that, you would have more customers popping into the shop knowing exactly what product they need and a great channel to market your products more efficiently, all that done through an app.

There are countless ways in which we can adapt our services/products to the current world and customer’s needs. These are just two examples of how digital can be integrated in the beauty industry and how they can help

All in all

With these said, I think there’s always space for great design in the beauty industry, but also, great beauty in design. Challenging times can be transformed into great opportunities, and by doing so you can appeal to a new wave of shoppers, while, through great UX you can tailor the experience to your current customer base’s needs.

Stay curious, connected and always bring solutions to everyday problems, together! That’s what we must do in these uncertain times.