Wolfpack Digital on Balance, Sustainable Growth, and Gender Parity

Wolfpack Digital is an award-winning digital agency based in Cluj-Napoca. We specialise in end-to-end web and mobile app development.

We founded the agency in 2015. Today our team has 80+ professionals. We build digital products for startups and big companies alike.

We have developed over 140 apps across our 9 years of existence. We focus on key sectors like fintech, healthtech, transportation, beauty, and IoT.

We work across many markets. These include the United Kingdom, the United States, Canada, Romania, Ireland, and Germany.

Business today moves fast and keeps changing. Diverse teams help us navigate challenges and succeed with fresh, seamless ideas. In 2023, we reached a proud milestone: a perfect gender balance.

The Wolfpack Digital Culture: Balance and Diversity

Wolfpack Digital began in 2015 with Gina Lupu-Florian. Her vision was to partner with bold entrepreneurs. Together they would build web and mobile apps that blend performance and beauty.

From the start, our culture drew on the spirit of a wolf pack. Teamwork, belonging, and inclusion sit alongside a focus on results and performance.

As the company grew, more people joined and embraced this culture. It became the cornerstone that unites and strengthens the team. Our co-CEO, Gina, champions and nurtures it. She makes sure the culture evolves with the team and the company.

Diversity is a core part of that culture. It has helped drive our innovation and success. You can see it in our structure, where men and women create, collaborate, and thrive in equal numbers.

2023: Achieving Gender Equality at Wolfpack Digital

Wolfpack Digital stands out for more than groundbreaking projects. We are also known for our steady commitment to diversity and gender equality. This is not a checkbox. It drives our innovation and efficiency.

Gender diversity brings a wide range of perspectives. It strengthens problem-solving and adds creativity to every project.

Each team member brings a unique blend of skills, leadership, and creative talent, no matter their gender. The result is a team that is both diverse and well-rounded in how it tackles technical challenges.

As 2023 came to a close, we reached a milestone. We achieved true gender equality with an evenly split team of 50% women and 50% men.

What Does This Mean for the Wolfpack Digital Team?

Gender parity is not just a statistic. It is a story told through the voices of our team. Here is what it means, straight from the people who make our pack thrive.

Diana Jurca - People & Culture Specialist at Wolfpack Digital

“It is truly inspirational when you find yourself in a community where individuals of all genders bring unique perspectives to the table.

I think it is essential to acknowledge the powerful mix of task-oriented, risk-taking approaches, coupled with positive leadership behaviours, high emotional intelligence and empathy that both men and women bring along to create a supportive workplace culture.

At Wolfpack Digital, gender diversity isn’t just about balancing numbers but about creating an inclusive environment where every individual, regardless of gender, feels empowered to contribute authentically.

This, I believe, sends a compelling message to our partners and community, emphasizing our commitment to valuing people just as they are. Interestingly, individuals who resonate with our shared values are naturally drawn to join us, leading to a harmonious balance within the community.”

Dan Ilieș - Head of Mobile Development at Wolfpack Digital

“I am a true believer in merits, and I consider that both men and women should have the same chances and opportunities, not only on the personal level but also in their professional lives.

For me, gender diversity goes beyond numbers. It’s about creating a dynamic space where diverse perspectives can fuel creativity and problem-solving.

Over the course of my career, I had the chance to work with incredible engineers, both men and women. Our team’s varied experiences and viewpoints not only contribute to a richer work environment but also lead to more inclusive and innovative solutions.”

Ioana Cazacu - Office Manager at Wolfpack Digital

“The concept of gender diversity, for me, embodies the recognition and valuing of diverse perspectives, skills, and experiences that individuals of different genders bring to a team or organization.

I think these perspectives are strongly emphasized in our day-by-day work at Wolfpack Digital, making each of us feel valued as employees.”

Victor Motogna - Head of Web Development at Wolfpack Digital

“Our team naturally integrated gender parity and equality so well that you don’t notice it and enjoy working with everyone from the team.

The focus was and always is on what everyone brings to the table: analytical thinking, creativity or an artistic touch. Everyone’s experiences made them who they are today, and we value all input and knowledge, regardless of where it comes from.”

Gina Lupu Florian - Co-CEO at Wolfpack Digital

“We've never had a specific target to reach gender parity by strongly promoting affirmative actions in our workplace at Wolfpack Digital; however, it's very thrilling to see it has occurred naturally!

I strongly believe that a diverse environment - and gender isn’t the only dimension of diversity, of course - produces better results and a more enjoyable journey for everyone, as all the flavours around us beautify our lives and the way we experience reality, projects, and relationships.

Ever since we have a balanced team from the point of view of gender diversity, we can see that our environment successfully combines kindness, empathy, and respect with drive, agility, and ambition while nurturing a healthy atmosphere for people to express themselves and listen, while getting both support and challenge to grow personally and as a team.

I believe that the fact that we value psychological safety and saying what needs to be said through feedback has been pivotal to reaching gender parity in '23, as our company naturally attracts people who share our vision and reconcile aspects of yin, yang, and everything in between.

Also, seeing women thrive in our company has inspired other women to apply for positions in our company and grow their skills. In this respect, I believe we are really talking about a snowball effect, and seeing is believing! All in all, the experience of working together, as well as the results, have surely gone to the next level with gender parity!”

Building a Team Where Everyone Thrives

Our team proudly embraces gender parity. We see it as a catalyst for creativity and innovation. It helps us build a diverse environment that nurtures both individual and collective growth.

This commitment to equality is a foundation. It helps us build a harmonious, efficient team. Here, each person can thrive, contribute, and create digital products that exceed the highest standards of quality.