Not long ago, we virtually attended Apple Worldwide Developers Conference 2020 and amongst the most exciting announcements, we can definitely say that the App Clips stand out the most!
Why are the app clips so exciting and how can you benefit from them as a business or startup?
App Clips are standalone fast and lightweight parts of your actual app that allow users to quickly access and experience what a specific functionality from what your app has to offer right at the moment it’s needed.
There are 3 concepts you should know about when it comes to app clips in order to understand what is it and how it works.
Make sense? Let’s dismantle this and explore the opportunities!
This is the basis of how people discover your app and access your clip - you can think of it as an entry point to access just a small part of your actual app and use it independently.
To create an URL for your app clip experience, you need to register it through App Store Connect. And once you do it and the app clip is in the store, it will be displayed and can be surfaced through Siri suggestions or user actions (scanning QR codes, NFC tags, links, or pretty much anything from the user side).
So, when you will see an app code, you will know that you can easily scan or tag them in just a few seconds👇
The whole point of an app clip is to be extremely fast. Actually, the goal of an app clip is to be instantly used. So, before you start building your app clip, just make sure you will only include what is needed for a really fast download (something under 10MB).
The app clip itself is basically a small part of your app, but you still need to create it separately. So, it is more of a standalone app handling a specific app clip experience.
You will just need to build your app clip, ensure it will interact with its corresponding app, and submit it for app review.
Once it is live the users are able to download it separately from the app.
Make sure that the app clip is usable after launch! Ensure it has all the assets and data to get the job done without the need of installing the app itself.
image source: Apple.com
Simple! while for an app you have multiple features and options, the app clip is used to do a single action.
For a normal app, your architecture would look like this👇
While for an app clip is just a small part of the app👇
When it comes to discovering an app clip, no matter the business you have nor the functionality you decided to provide as standalone, an App Clip can be opened through:
Think about e-scooters sharing!
You are in a hurry, and you want to get an e-scooter that you just found. Normally, you would have to:
By using an app clip you could just scan the scooter to instantly open the app and use a single button to log in and pay with your apple credentials - you can now use the scooter!
Let’s imagine how an app clip can be used across a few industries that came to our mind:
To put it bluntly, you can easily get access to the needed feature in no time, no matter the app or industry. Here are a few examples of app clips to use, as a consumer, on a normal day for most of us!
It is early in the morning and you want a coffee to go to be ready from your coffee-shop around the corner right when you arrive. Instead of installing the app just to get a coffee, you use an app clip to order your flat white and pay with your apple pay while you wait for the elevator to open.
You got your coffee, jump in the car, and arrive at you do not have the city parking app on your phone, so you scan a code and instantly get the feature to pay your parking lot instantly with Apple Pay once again.
Then you go to this new co-working space that you want to test today for work and a couple of meetings. Everything is with self-check-in around, so instead of registering to get a desk and pay for the day, you just go to a free desk and tag the NFC on it: bam! You will instantly login with your apple id and pay with apple pay with just a few taps.
You might have some privacy concerns by now with all this instant access to some bits of an app. But Apple announced that all the data will disappear after a while if the App Clip is not used anymore.
So, none of the services you use will be able to get access to your health, media, or messages data.
If you want to develop an app or an app clip for your product, drop us a line (in the chat or via our contact form) and the wolfpack digital's team can schedule a quick meeting to go through everything with you and help you build a flawless app and a fast app clip!