The COVID-19 virus put the entire world in lockdown, the markets are falling like a deck of cards, governments are trying to adapt to an emergency, and everything seems to work by different rules now. Someone might say that this is a dead-end for small and medium businesses, but from our experience, this is the time of opportunity within the crisis.
Let’s look back to the past two great recessions and who caught the opportunities in recent economic disasters.
Take this as a wake-up call to scan the business model you are following and how the crisis has changed your customer’s buying habits and what they expect from your brand. Right now is the time of hitting it big or dying while waiting. In this case, one fact is crystal clear; the solution lies in digitalization and taking your business online as soon as possible.
You can be in any industry: sports, education, health, retail, entertainment and events, tourism, or crafting & DIY.
Start by creating a digital solution, which can be a web platform or a mobile application that will spin, adapt, or complete your traditional business.
Setting up your platform requires resources and a good business understanding. That’s why this scenario is recommended for already well-established businesses that want to create their digital presence, go international, and build a strong online brand for their customers stuck at home.
Technology-wise, there are several solutions you can choose, but seeing the growth of some of the apps we’ve built in the past, we highly recommend choosing custom web development with Ruby on Rails and Native iOS and Android development. That means the software will be built from scratch, and all the infrastructure of your software will be adapted to your business needs.
Custom development goes hand in hand with custom UI/UX design. It will make your app stand out from the competition and offer your end-users a considerable value in terms of:
Depending on the nature of your business, you can shift your costumers online and provide the same value through digital channels and assets.
Going digital with your business means optimizing the offline processes, such as accounting, marketing, order processing, payments, shipping, reporting, security, taxes, and inventory accounting. There’s a tech solution for any service or product your business is operating with.
Back-office processes digitalization will reduce your operating costs (e.g., internal management, task tracking, CRMs, most paperwork that can be digitalized through templates ready to fill and send, etc).
These are just a few features that can help your business adapt to the digital world. Remember that each business is unique, and an experienced digital agency like Wolfpack Digital can identify the specific features that will help your business thrive through these hard times.
Building an app requires financial resources, but think of it as an investment in the future of your business, which will be returned through a well-established app monetization strategy. These are just some of the strategies that can be adapted to your industry:
In the digital era, gaining profit from your passion has been made simple through some time-tested app monetization models. Check the 2019 monetization trends that helped businesses keep their revenue in check.
Find an app development company, sit down together, and let them investigate your case, do research on the current state of your market/industry, identify opportunities and start by building a Minimum Viable Product.
You might not be familiar with any technical terms. And you don’t need to since we take you from start-to-end and we guide you throughout the entire process until you see your business flourishing and growing online.
Some reasons to go digital with your business in the situation caused by COVID-19:
Since the world is in a collective lockdown for “nobody knows” how long, we encourage mature businesses to go digital and find smart cuts that can lead to great heights. Explore today, build tomorrow; thank us later!
Let’s sit down and explore new opportunities for your business together.
Check the web and mobile apps we have built in the past, drop us a line at firstname.lastname@example.org and let’s build your digital presence.