app development jobs

Digital Marketing Specialist

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Join our Marketing team!

Digital Marketing Specialist
Mid/Senior
Full-time

The Digital Marketing Specialist role is data-driven and analytical, capable of not only reporting on performance metrics but also interpreting the data to guide marketing action points and overall investments. In this role, you will work across sales and marketing functions to drive marketing impact, prove ROI and increase operational efficiency.

responsibilities

In partnership with the CMO, you will ensure that all the product marketing efforts are focused on the right features and message at the right time for the appropriate accounts and buyer groups.


The ideal next colleague we want is a dependable, execution-focused contributor who loves to roll up their sleeves and "make it happen" in a fast-paced environment.
We are not looking for someone to say 'yes' or just be an 'order taker' but rather a strategic thinker who brings great ideas to the table and is always learning and proactive in their approach.

  • Becoming familiar with the company services and assets
  • Identify what makes our partners convert
  • Researching trends and marketing innovations
  • Build, test, optimize and execute marketing campaigns across all business verticals and segments
  • Implement marketing automation paths based on campaign workflows and/or internal processes in order to facilitate the efficient/scalable execution of our day-to-day marketing campaigns; 
  • Campaign development & conceptualization 
  • Campaign performance optimization & management/ reporting 
  • Trafficking/ activity tag management/ data strategy 
  • Assist with the lead management process which includes capturing, qualifying, and passing leads to sales teams for action
  • Assist with the management and maintenance of the marketing database in accordance with data protection laws, and in collaboration with global marketing teams
  • Set, interpret, and share campaign metrics with the team, translating the data into simplified Insights
  • Build strong relationships with the sales team. Maintain clear and coherent communication, both verbal and written, to understand campaign requests and share results with your team
     

requirements

  • Deep experience working in marketing or a similar type of role  in the B2B software industry
  • Understanding of segmentation strategies, developing buyer groups, articulating customer pain points, and crafting client-facing messaging
  • Deep knowledge of PPC, mail marketing, and automated marketing flows 
  • Digital campaigns experience: Campaign development & conceptualization, performance optimization and reporting
  • Pitch process management
  • Autonomous self-starter who thrives on a team where initiative and innovation are celebrated and rewarded 
  • Strong written and verbal communication skills—you've created content in past roles and can share writing samples and demonstrate writing proficiency through a test project
  • Strong analytical skills—proven ability to measure the efficacy of marketing initiatives and adjust accordingly
  • Understand the technical elements of a web and/or mobile product in order to communicate how they work and what benefits they bring to the customer
  • Effectively communicate and plan projects with design, marketing and product teams
     

benefits

  • Marketing Playground: we are looking for someone who is not afraid to do bold things and wants to play while at work
  • Growing opportunities (chance to attend events, learning materials, training, mentorship with key specialists in the industry);
  • Financial benefits (salary, meal tickets, and bonuses that will be discussed at the interview based on your experience and skills);
  • Recurrent team building activities (bowling, shooting, cycling, marathons, parties, football, ping pong, rock climbing, etc.);
  • An amazing place to learn and grow together with super talented people;
  • Medical insurance; 
  • Flexible schedule;
  • Healthy snacks;
  • 7card subscription; 
  • A nice HQ in the center of Cluj-Napoca with parking spots and a green backyard.