Wolfpack Digital Reflects on Success. Past and Future

Wolfpack Digital Reflects on Success. Past and Future

blog post publisher

Gina Lupu Florian

Founder & co-CEO

Reading time: 3 min

Published: Aug 11, 2020

 

Over the past few months, our team at Wolfpack Digital has been adapting like the rest of the world. After working remotely and as cross-functional as it can get, we quickly adjusted to the new COVID-19 world to protect our clients and our team —  and we’ve taken the time and reflected on our success since we launched back in 2015.

The journey of our digital wolfpack started in early 2015 when I returned from London, UK, where I had studied and worked as a Lead iOS developer in a smart jewelry startup for a couple of years. The company’s name, Wolfpack Digital, stems from my surname, Lupu, which means “Wolf”. 
The idea of founding a web development and mobile development company in Europe started because I wanted to make an impact on the world through technology while building awesome experiences from start-to-end.

The set mission of the company back then was (and still is!) to work with inspiring and daring entrepreneurs so as to bring innovative ideas to life as successful web and mobile products — to create an amazing working environment and bring together exceptional and talented local tech professionals and strategists. 

In many ways, starting my own business in tech was the continuation of my multidisciplinary path, which has involved tech and engineering, but also fields such as business and project management, organizational psychology, and PR.

There are multiple good web and mobile development companies out there, but what sets us apart are our values, work processes, and our team. 
We also have multiple awards and recognitions for UX/UI design, innovation, web app development, mobile app development, and many certifications within the team. And, on top of that, Wolfpack Digital is an ISO 27001:2013 and ISO 9001:2015 certified company for Information Security and Quality Management. 

Each of our partners looking for a mobile app development or web app development enjoys working with the entire team, as we have the personality and the values of a real wolf(pack): ownership, loyalty, result-orientation, etc. This helps our clients, I dare to say, quite a lot — and I am not the only one saying this, as the Wolfpack Digital reviews also showcase our hard work and personality.

And here’s why: Our entire team is proficient when it comes to English, more than 90% of them graduated from a (technical) university, we build partnerships based on trust and solid communication, and we provide data-driven solutions — even though, sometimes this means less work for us in terms of web development or mobile development, prototyping or product development-wise. But we always place our clients’ success first.
 As a matter of fact, I think we are one of the few companies out there that received the feedback where the client was happy that we cut out some features and functionalities to launch an MVP.

We definitely excel at placing the client goal first and aligning the entire team and set of skills to achieve it. This type of company culture and work process helped us have partnerships between Wolfpack Digital and highly successful European brands — from startup level to multi-billion revenue companies. Hence, millions of users reached the apps and digital products we developed across multiple industries (health, fintech, social, IoT, sports, etc).

At the end of the day, all the Wolfpack Digital clients get their goal achieved and we ensure we do it through the processes that work best for them as well — this can mean anything: from a workshop with every team that wants to work with us, to an assigned team from our side with subject-matter experts for each project (yes, we assign people to projects based on their skills — even the developers. To ensure the highest quality), and a lot of communication.

That’s why we’re so highly rated on The Manifest, the leading B2B ratings and reviews platform allowing buyers to browse through previous projects to see a vendor’s track record. We’re incredibly honored to have a perfect 5.0-star rating across 25 reviews and to be a leader on the platform!

With all these said, I’m frequently asked to advise other businesses. So here’s my take, as a CEO of a top development company!

Technology can really make a difference to your business, regardless of the field you are in, and choosing the right people and partners in innovation is crucial to your success, as we’ve also learned along the way. Besides that, stay creative, see setbacks as challenges and learning opportunities, and persevere!

If you want to find out more or see how we can help you, please contact us today!

 

Gina Lupu Florian

Written by

Gina Lupu Florian

Founder & co-CEO

Georgina is the Founder and Co-CEO of Wolfpack Digital, an award-winning digital product agency with 80+ team members across Cluj-Napoca and Dublin, delivering end-to-end web and mobile applications for clients globally. Under her leadership, Wolfpack Digital has earned international recognition including the 2024 Webby Award for Responsible AI, European Technology Awards for App Development, and Web Excellence Awards.


With a multidisciplinary academic foundation spanning Telecommunications & IT, Psychology, Public Relations, and an M.Sc. with Distinction in Engineering with Business Management from King's College London, Gina brings a unique perspective that bridges technology, human behavior, and strategic business thinking. Her career began as an iOS developer in London's wearable tech and smart jewelry industry, combining her technical expertise with her passion for human-centered design.


As a recognized thought leader in the tech ecosystem, Gina serves as a member of IADAS (the judging body of the prestigious Webby Awards), sits on the Board of Directors of Transilvania IT Cluster (representing 150+ software companies), and is part of the Global Women TechLeaders Board of Advisors. Named CESA Ecosystem Hero of the Year in 2023, she has mentored over 100 startup founders and is the co-founder of Women in Tech Cluj since 2018.


Gina is a frequent speaker at international tech and startup events and an active contributor to technology publications, sharing insights on digital product development, entrepreneurship, AI integration, and building sustainable tech businesses. Her writing draws on hands-on experience building 250+ digital products, deep expertise in product strategy and user experience, and a commitment to advancing the technology industry through mentorship and community building.


Areas of expertise: Digital product strategy, AI integration, entrepreneurship, product development lifecycle, user experience design, tech team leadership, startup mentorship, women in tech advocacy In her latest interview with TechBehemoths, Gina shares how Wolfpack Digital grew from a bold vision into an award-winning digital agency.

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