Wolfpack Digital 5-star leader badge on The Manifest B2B reviews platform

Wolfpack Digital Reflects on Success. Past and Future

blog post publisher

Gina Lupu Florian

Founder & co-CEO

Reading time: 3 min

Published: Aug 11, 2020

Key takeaways

  • Wolfpack Digital was founded in 2015 by Georgina Lupu, whose surname ('Lupu' means 'wolf') inspired the company name.
  • The team quickly adapted to remote, cross-functional work during the COVID-19 pandemic to protect clients and staff.
  • Wolfpack Digital holds ISO 27001:2013 and ISO 9001:2015 certifications and multiple UX/UI and development awards.
  • At the time, the company held a perfect 5.0-star rating across 25 reviews on The Manifest.

Over the past few months, our team at Wolfpack Digital has been adapting like the rest of the world. We shifted to fully remote, cross-functional work. We quickly adjusted to the new COVID-19 world to protect our clients and our team. Along the way, we’ve taken time to reflect on our success since we launched back in 2015.

How Wolfpack Digital started

The journey of our digital wolfpack began in early 2015. I had just returned from London, UK, where I studied and worked as a Lead iOS developer at a smart jewelry startup for a couple of years.

The company’s name, Wolfpack Digital, comes from my surname, Lupu, which means “wolf.” I founded a web and mobile development company in Europe because I wanted to make an impact on the world through technology. I also wanted to build great experiences from start to finish.

The company’s mission back then was, and still is, simple. We work with inspiring, daring entrepreneurs to turn innovative ideas into successful web and mobile products. We also create an amazing workplace that brings together exceptional local tech professionals and strategists.

In many ways, starting my own tech business continued my multidisciplinary path. That path has spanned tech and engineering as well as business, project management, organizational psychology, and PR.

What sets us apart

There are many good web and mobile development companies out there. What sets us apart are our values, our work processes, and our team.

We hold multiple awards and recognitions for UX/UI design, innovation, and web and mobile app development. The team also holds many certifications. On top of that, Wolfpack Digital is ISO 27001:2013 and ISO 9001:2015 certified for Information Security and Quality Management.

Each of our partners looking for mobile or web app development enjoys working with the whole team. We have the personality and values of a real wolf pack: ownership, loyalty, and result-orientation. This helps our clients a lot, and I’m not the only one saying it. The Wolfpack Digital reviews also show our hard work and personality.

Why clients choose us

Here’s why. Our whole team is proficient in English, and more than 90% graduated from a technical university. We build partnerships on trust and solid communication, and we provide data-driven solutions — even when that means less work for us.

We always put our clients’ success first. In fact, we’re one of the few companies to receive feedback where the client was happy we cut some features to launch an MVP.

We excel at putting the client goal first and aligning the whole team and skill set to achieve it. This culture and work process helped us build partnerships with highly successful European brands. They range from startups to multi-billion-revenue companies, reaching millions of users across health, fintech, social, IoT, sports, and more.

How we work with clients

At the end of the day, all our clients reach their goals. We get there through the processes that work best for them.

That can mean many things. It might be a workshop with every team that wants to work with us. It might be a dedicated team with subject-matter experts assigned per project. Yes, we assign people to projects based on their skills, even developers, to ensure the highest quality. It always includes a lot of communication.

Our ratings and reviews

That’s why we’re so highly rated on The Manifest, the leading B2B ratings and reviews platform. It lets buyers browse previous projects to see a vendor’s track record.

We’re honored to have a perfect 5.0-star rating across 25 reviews and to be a leader on the platform. Explore our projects to see the work behind these ratings.

My advice for other businesses

With all that said, I’m often asked to advise other businesses. So here’s my take as the CEO of a top development company.

Technology can really make a difference to your business, whatever your field. Choosing the right people and partners in innovation is crucial to your success, as we’ve learned along the way. Beyond that, stay creative, see setbacks as challenges and learning opportunities, and persevere.

If you want to find out more or see how we can help you, contact us today.

Frequently asked questions

Wolfpack Digital was founded in early 2015 by Georgina Lupu, after she returned from London where she had worked as a Lead iOS developer. The name stems from her surname, Lupu, which means 'wolf'.
The company emphasizes values like ownership, loyalty, and result-orientation, data-driven solutions, strong communication, and putting client success first, even when that means recommending a leaner MVP.
At the time of writing, Wolfpack Digital held a perfect 5.0-star rating across 25 reviews and was a leader on The Manifest B2B reviews platform. Explore our projects to see the work behind these ratings.
Gina Lupu Florian

Written by

Gina Lupu Florian

Founder & co-CEO

Georgina is the Founder and Co-CEO of Wolfpack Digital, an award-winning digital product agency with 80+ team members across Cluj-Napoca and Dublin, delivering end-to-end web and mobile applications for clients globally. Under her leadership, Wolfpack Digital has earned international recognition including the 2024 Webby Award for Responsible AI, European Technology Awards for App Development, and Web Excellence Awards.


With a multidisciplinary academic foundation spanning Telecommunications & IT, Psychology, Public Relations, and an M.Sc. with Distinction in Engineering with Business Management from King's College London, Gina brings a unique perspective that bridges technology, human behavior, and strategic business thinking. Her career began as an iOS developer in London's wearable tech and smart jewelry industry, combining her technical expertise with her passion for human-centered design.


As a recognized thought leader in the tech ecosystem, Gina serves as a member of IADAS (the judging body of the prestigious Webby Awards), sits on the Board of Directors of Transilvania IT Cluster (representing 150+ software companies), and is part of the Global Women TechLeaders Board of Advisors. Named CESA Ecosystem Hero of the Year in 2023, she has mentored over 100 startup founders and is the co-founder of Women in Tech Cluj since 2018.


Gina is a frequent speaker at international tech and startup events and an active contributor to technology publications, sharing insights on digital product development, entrepreneurship, AI integration, and building sustainable tech businesses. Her writing draws on hands-on experience building 250+ digital products, deep expertise in product strategy and user experience, and a commitment to advancing the technology industry through mentorship and community building.


Areas of expertise: Digital product strategy, AI integration, entrepreneurship, product development lifecycle, user experience design, tech team leadership, startup mentorship, women in tech advocacy In her latest interview with TechBehemoths, Gina shares how Wolfpack Digital grew from a bold vision into an award-winning digital agency.

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