
6 takeaways in 6 years of Wolfpack Digital
Corina
Marketing Specialist
Reading time: 2 min
Published: Jan 26, 2021
Key takeaways
- Set a mission: a clear mission for yourself and the company is key to growth.
- Protect your mental health, because building a company is a marathon, not a sprint.
- Work with diverse teams and hire for the right attitude and kindness, not just technical skills.
- Be patient and persevering; results come, sometimes later than expected, and experimenting is valuable.
- Keep a healthy-growth mindset built on sustainability, and treat every experience, including failures, as a lesson.
Our journey started in early 2015, when our founder, Gina, decided to start Wolfpack Digital in Cluj-Napoca after returning from London, UK, where she had studied Engineering with Business Management and worked as a Lead iOS developer.
The company’s name stems from her surname, Lupu, which means “Wolf”.
So, we decided to ask Georgina Lupu what her 6 takeaways are after 6 years of leading Wolfpack Digital, and here is her advice!
🚀 Set a mission.
Having a mission for yourself and for the company is key to growth. Our mission back then was to work with inspiring and daring entrepreneurs. We aimed to bring innovative ideas to life as successful web platforms and mobile products, while creating an amazing working environment and bringing together exceptional and talented local professionals.
☀ Prioritize keeping your mental health in good shape, as you are in for a marathon, not a sprint.
🙌 Work with diverse teams!
It may seem difficult, but it’s totally worth it, as the results are much better. And when you recruit, watch out for the right attitude, not just the technical skills. Add some kindness to the cocktail.
🦉 Be patient and persevering, results will come, sometimes much later than expected. Measuring results is great, but experimenting is valuable too.
🐝 Have a healthy-growth mindset.
The team almost doubled in size each year since the beginning, and at our 6-year mark we were almost 60 people altogether. Sustainability (for example, multiple pillars and revenue streams) is essential to build a strong foundation for growth.
📚 See every experience as a lesson!
Although some experiences may sting like failures, choose to see them as valuable lessons and extract learnings from them so you can evolve. Celebrate success too, and do not underestimate the importance of luck and context.
🙏 We want to thank each and every one of our team members and partners for being part of this journey! Everyone helped us grow, improve, and become the company we are today!
Curious what drives the team behind these lessons? Read more about our company culture, meet the people behind Wolfpack Digital, or explore our open roles.



