Banca Transilvania

context

Banca Transilvania is a modern banking institution from Cluj-Napoca with a strong local brand and a spotlight across Romania. We were glad to help Banca Transilvania create a visual identity for a seasonal marketing campaign. The main goal of the campaign was to promote discounted personal loans and credit cards around the "Back to school" concept. The Wolfpack Digital design team was responsible for creating a concept tailored around Banca Transilvania's brand offering both an outstanding and responsive UX/UI Design. In the end, we got a fresh landing page with the three "Bank to School" products and the countdown timer at the top of the page that suggests the urgency and the limited time left in order to claim the offer. Each product is also presented on an individual details page, where the users can understand the full details of the offer, and also a contact form in order to schedule a face-to-face appointment at the bank. It was a delightful experience working with the most important Romanian bank on the market. 

features

  • Landing page design with the three "Bank to School" products.
  • A countdown timer;
  • One product presentation page;
  • Contact form;
  • industry

    Banking

    platforms

    Web

    responsibilities

  • Full UX/UI Design;
  • User Testing and Validation;
  • Building an Interactive Prototype;
  • Project Management;
  • Design QA;
  • tools & technologies

  • Sketch;
  • InVision.
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