[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"site-settings":3,"blogpost-wolfpack-digital-on-balance-sustainable-growth-and-gender-parity":76},{"footer":4,"contact_form":6,"chat_widget":11,"accolades":19,"seo_social":67},{"iso_notice":5},"Wolfpack Digital is an ISO 9001:2015, ISO 27001:2013 and ISO 14001:2015 certified company - © _YEAR_ Wolfpack Digital. All rights reserved.",{"budgets":7},[8,9,10],"Under $50.000","Between $50.000 - 200.000","Over $200.000",{"consent":12},{"greeting":13,"title":14,"body":15,"accept_label":16,"decline_label":17,"declined_message":18},"Awoo! I'm Wolfpack Digital's AI assistant. Ask me anything about our services, process, or team, and if you want a project estimate, I can point you to our AI Estimator.","Data Privacy","\u003Cp>Hi there! We would love to talk with you. Under the EU General Data Protection Regulation, we need your approval for our use of personal information (e.g. your name and email address) you may provide as we communicate:\u003C\u002Fp>\n\u003Col>\n  \u003Cli>We'll store your personal information so that we can pick up the conversation if we talk later.\u003C\u002Fli>\n  \u003Cli>We may send you emails to follow up on our discussion here.\u003C\u002Fli>\n  \u003Cli>We may send you emails about our upcoming services and promotions.\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Cp>Is this okay with you?\u003C\u002Fp>","Yes, I Accept","No, Not Now","No problem. Come back if you change your mind.",{"winnersOfList":20,"awardsList":33,"inHouseAppImages":50,"certificationsList":54},[21,25,29],{"alt":22,"href":23,"image":24},"European Awards","https:\u002F\u002Fwww.theeuropeanawards.eu\u002Fpremiado\u002Fwolfpack-digital-awarded-in-the-app-development-category","\u002Fimages\u002Fabout-us\u002Fwinners\u002Feuropean.svg",{"alt":26,"href":27,"image":28},"Webby Awards","https:\u002F\u002Fwinners.webbyawards.com\u002F2024\u002Fwebsites-and-mobile-sites\u002Fresponsible-technology\u002Fresponsible-ai\u002F275408\u002Fequality-ai-fair-and-unbiased-algorithms-to-eliminate-discrimination-in-machine-learning-models","\u002Fimages\u002Fabout-us\u002Fwinners\u002Fwebby.svg",{"alt":30,"href":31,"image":32},"Wolfpack Digital — Gold, Digital & Creative Agency Excellence, eir business Chambers Ireland Awards 2026","https:\u002F\u002Fchambersawards.ie\u002F2026-winners\u002F","https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fcb786b7ba09fce584e78fac33bc70a07.png",[34,38,42,46],{"alt":35,"href":36,"image":37},"Clutch 1000 List Reveals Top-Rated Business Service Providers of 2023","https:\u002F\u002Fclutch.co\u002Fpress-releases\u002Fclutch-1000-fall-2023","\u002Fimages\u002Fabout-us\u002Fawards\u002Fclutch.svg",{"alt":39,"href":40,"image":41},"Clutch Recognizes the 1000 Best B2B Service Providers in its Exclusive 2019 Clutch 1000 List","https:\u002F\u002Fclutch.co\u002Fpress-releases\u002Frecognizes-1000-best-b2b-service-providers-its-exclusive-2019-1000-list","\u002Fimages\u002Fabout-us\u002Fawards\u002Fglobal.svg",{"alt":43,"href":44,"image":45},"Mobile App Daily Award","","\u002Fimages\u002Fabout-us\u002Fawards\u002Fmobile-app-daily.svg",{"alt":47,"href":48,"image":49},"Manifest Award","https:\u002F\u002Fthemanifest.com\u002Fro\u002Fweb-development\u002Fcompanies","\u002Fimages\u002Fabout-us\u002Fawards\u002Fmanifest.svg",[51],{"alt":52,"href":44,"image":53},"Wolfpack Labs","\u002Fimages\u002Fhomepage\u002Fawards\u002Flabs.svg",[55,59,63],{"alt":56,"href":57,"image":58},"ISO 27001 Certification","https:\u002F\u002Fwww.qscert.com\u002Fcs\u002Fissued-certificates\u002F?certID=_7690LD367","\u002Fimages\u002Fabout-us\u002Fcertifications\u002Fiso-27001.svg",{"alt":60,"href":61,"image":62},"ISO 9001 Certification","https:\u002F\u002Fwww.qscert.com\u002Fcs\u002Fissued-certificates\u002F?certID=_7690LBDB0","\u002Fimages\u002Fabout-us\u002Fcertifications\u002Fiso-9001.svg",{"alt":64,"href":65,"image":66},"ISO 14001 Certification","https:\u002F\u002Fwww.qscert.com\u002Fma\u002Fissued-certificates\u002F?certID=_7690LZSGS","\u002Fimages\u002Fabout-us\u002Fcertifications\u002Fiso-14001.svg",{"default_og_image_urls":68,"default_og_image_alt":72,"og_site_name":72,"og_locale":73,"twitter_site":74,"page_type_defaults":75},[69],{"style":70,"url":71},"og","\u002Fimages\u002Fsocial_share_preview.jpg","Wolfpack Digital","en_US","@DigitalWolfpack",{},["Reactive",77],{"title":78,"body":79,"slug":80,"featured_image_urls":81,"meta_tags":106,"reading_time":114,"title_size":115,"tag_list":116,"formatted_published_at":119,"short_description":120,"categories":121,"alt_text":123,"published_at":124,"content_updated_at":125,"formatted_content_updated_at":125,"key_takeaways":126,"faqs":132,"updated_at":145,"canonical_override":44,"no_index":146,"canonical_url":147,"publishers":148},"Wolfpack Digital on Balance, Sustainable Growth, and Gender Parity","\u003Cp>Wolfpack Digital is an award-winning digital agency based in Cluj-Napoca. We specialise in end-to-end web and mobile app development.\u003C\u002Fp>\u003Cp>We founded the agency in 2015. Today our team has 80+ professionals. We build digital products for startups and big companies alike.\u003C\u002Fp>\u003Cp>We have developed over 140 apps across \u003Cstrong style=\"color: rgb(250, 53, 123)\">\u003Ca href=\"https:\u002F\u002Fwww.wolfpack-digital.com\u002Fblogposts\u002Fhow-sustainability-is-changing-business\" target=\"_blank\">our 9 years of existence\u003C\u002Fa>\u003C\u002Fstrong>. We focus on key sectors like fintech, healthtech, transportation, \u003Cstrong style=\"color: rgb(250, 53, 123)\">\u003Ca href=\"https:\u002F\u002Fwww.wolfpack-digital.com\u002Fblogposts\u002Fhigh-tech-beauty-industry-trends\" target=\"_blank\">beauty\u003C\u002Fa>\u003C\u002Fstrong>, and IoT.\u003C\u002Fp>\u003Cp>We work across many markets. These include the United Kingdom, the United States, Canada, Romania, Ireland, and Germany.\u003C\u002Fp>\u003Cp>Business today moves fast and keeps changing. Diverse teams help us navigate challenges and succeed with fresh, seamless ideas. In 2023, we reached a proud milestone: a perfect gender balance.\u003C\u002Fp>\u003Ch2>The Wolfpack Digital Culture: Balance and Diversity\u003C\u002Fh2>\u003Cp>Wolfpack Digital began in 2015 with Gina Lupu-Florian. Her vision was to partner with bold entrepreneurs. Together they would build web and mobile apps that blend performance and beauty.\u003C\u002Fp>\u003Cp>From the start, our culture drew on the spirit of a wolf pack. Teamwork, belonging, and inclusion sit alongside a focus on results and performance.\u003C\u002Fp>\u003Cp>As the company grew, more people joined and embraced this culture. It became the cornerstone that unites and strengthens the team. Our co-CEO, Gina, champions and nurtures it. She makes sure the culture evolves with the team and the company.\u003C\u002Fp>\u003Cp>Diversity is a core part of that culture. It has helped drive our innovation and success. You can see it in our structure, where men and women create, collaborate, and thrive in equal numbers.\u003C\u002Fp>\u003Ch2>2023: Achieving Gender Equality at Wolfpack Digital\u003C\u002Fh2>\u003Cp>Wolfpack Digital stands out for more than groundbreaking projects. We are also known for our steady commitment to diversity and gender equality. This is not a checkbox. It drives our innovation and efficiency.\u003C\u002Fp>\u003Cp>Gender diversity brings a wide range of perspectives. It strengthens problem-solving and adds creativity to every project.\u003C\u002Fp>\u003Cp>Each team member brings a unique blend of skills, leadership, and creative talent, no matter their gender. The result is a \u003Cstrong style=\"color: rgb(250, 53, 123)\">\u003Ca href=\"https:\u002F\u002Fwww.wolfpack-digital.com\u002Fteam\" target=\"_blank\">team\u003C\u002Fa>\u003C\u002Fstrong> that is both diverse and well-rounded in how it tackles technical challenges.\u003C\u002Fp>\u003Cp>As 2023 came to a close, we reached a milestone. We achieved true gender equality with an evenly split team of 50% women and 50% men.\u003C\u002Fp>\u003Ch2>What Does This Mean for the Wolfpack Digital Team?\u003C\u002Fh2>\u003Cp>Gender parity is not just a statistic. It is a story told through the voices of our team. Here is what it means, straight from the people who make our pack thrive.\u003C\u002Fp>\u003Ch3>Diana Jurca - People & Culture Specialist at Wolfpack Digital\u003C\u002Fh3>\u003Cp>“It is truly inspirational when you find yourself in a community where individuals of all genders bring unique perspectives to the table.\u003C\u002Fp>\u003Cp>I think it is essential to acknowledge the powerful mix of task-oriented, risk-taking approaches, coupled with positive leadership behaviours, high emotional intelligence and empathy that both men and women bring along to create a supportive workplace culture.\u003C\u002Fp>\u003Cp>At Wolfpack Digital, gender diversity isn’t just about balancing numbers but about creating an inclusive environment where every individual, regardless of gender, feels empowered to contribute authentically.\u003C\u002Fp>\u003Cp>This, I believe, sends a compelling message to our partners and community, emphasizing our commitment to valuing people just as they are. Interestingly, individuals who resonate with our shared values are naturally drawn to join us, leading to a harmonious balance within the community.”\u003C\u002Fp>\u003Ch3>Dan Ilieș - Head of Mobile Development at Wolfpack Digital\u003C\u002Fh3>\u003Cp>“I am a true believer in merits, and I consider that both men and women should have the same chances and opportunities, not only on the personal level but also in their professional lives.\u003C\u002Fp>\u003Cp>For me, gender diversity goes beyond numbers. It’s about creating a dynamic space where diverse perspectives can fuel creativity and problem-solving.\u003C\u002Fp>\u003Cp>Over the course of my career, I had the chance to work with incredible engineers, both men and women. Our team’s varied experiences and viewpoints not only contribute to a richer work environment but also lead to more inclusive and innovative solutions.”\u003C\u002Fp>\u003Ch3>Ioana Cazacu - Office Manager at Wolfpack Digital\u003C\u002Fh3>\u003Cp>“The concept of gender diversity, for me, embodies the recognition and valuing of diverse perspectives, skills, and experiences that individuals of different genders bring to a team or organization.\u003C\u002Fp>\u003Cp>I think these perspectives are strongly emphasized in our day-by-day work at Wolfpack Digital, making each of us feel valued as employees.”\u003C\u002Fp>\u003Ch3>Victor Motogna - Head of Web Development at Wolfpack Digital\u003C\u002Fh3>\u003Cp>“Our team naturally integrated gender parity and equality so well that you don’t notice it and enjoy working with everyone from the team.\u003C\u002Fp>\u003Cp>The focus was and always is on what everyone brings to the table: analytical thinking, creativity or an artistic touch. Everyone’s experiences made them who they are today, and we value all input and knowledge, regardless of where it comes from.”\u003C\u002Fp>\u003Ch3>Gina Lupu Florian - Co-CEO at Wolfpack Digital\u003C\u002Fh3>\u003Cp>“We've never had a specific target to reach gender parity by strongly promoting affirmative actions in our workplace at Wolfpack Digital; however, it's very thrilling to see it has occurred naturally!\u003C\u002Fp>\u003Cp>I strongly believe that a diverse environment - and gender isn’t the only dimension of diversity, of course - produces better results and a more enjoyable journey for everyone, as all the flavours around us beautify our lives and the way we experience reality, projects, and relationships.\u003C\u002Fp>\u003Cp>Ever since we have a balanced team from the point of view of gender diversity, we can see that our environment successfully combines kindness, empathy, and respect with drive, agility, and ambition while nurturing a healthy atmosphere for people to express themselves and listen, while getting both support and challenge to grow personally and as a team.\u003C\u002Fp>\u003Cp>I believe that the fact that we value psychological safety and saying what needs to be said through feedback has been pivotal to reaching gender parity in '23, as our company naturally attracts people who share our vision and reconcile aspects of yin, yang, and everything in between.\u003C\u002Fp>\u003Cp>Also, seeing women thrive in our company has inspired other women to apply for positions in our company and grow their skills. In this respect, I believe we are really talking about a snowball effect, and seeing is believing! All in all, the experience of working together, as well as the results, have surely gone to the next level with gender parity!”\u003C\u002Fp>\u003Ch2>Building a Team Where Everyone Thrives\u003C\u002Fh2>\u003Cp>Our team proudly embraces gender parity. We see it as a catalyst for creativity and innovation. It helps us build a diverse environment that nurtures both individual and collective growth.\u003C\u002Fp>\u003Cp>This commitment to equality is a foundation. It helps us build a harmonious, efficient team. Here, each person can thrive, contribute, and create digital products that exceed the highest standards of quality.\u003C\u002Fp>","wolfpack-digital-on-balance-sustainable-growth-and-gender-parity",[82,85,88,91,94,97,100,103],{"style":83,"url":84},"640","https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fblogpost\u002F273\u002Ffeatured_image\u002F640\u002FGener%20Parity.webp",{"style":86,"url":87},"768","https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fblogpost\u002F273\u002Ffeatured_image\u002F768\u002FGener%20Parity.webp",{"style":89,"url":90},"1024","https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fblogpost\u002F273\u002Ffeatured_image\u002F1024\u002FGener%20Parity.webp",{"style":92,"url":93},"1366","https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fblogpost\u002F273\u002Ffeatured_image\u002F1366\u002FGener%20Parity.webp",{"style":95,"url":96},"1600","https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fblogpost\u002F273\u002Ffeatured_image\u002F1600\u002FGener%20Parity.webp",{"style":98,"url":99},"1920","https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fblogpost\u002F273\u002Ffeatured_image\u002F1920\u002FGener%20Parity.webp",{"style":101,"url":102},"thumb","https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fblogpost\u002F273\u002Ffeatured_image\u002Fthumb\u002FGener%20Parity.webp",{"style":104,"url":105},"original","https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fblogpost\u002F273\u002Ffeatured_image\u002Foriginal\u002FGener%20Parity.webp",{"title":107,"description":108,"keywords":109,"contact_form:title":110,"contact_form:cta":111,"og:site_name":72,"og:type":112,"og:locale":73,"twitter:card":113,"twitter:site":74,"twitter:creator":74,"og:title":107,"twitter:title":107,"og:description":108,"twitter:description":108},"Gender Parity & Sustainable Growth in Tech | Wolfpack","In 2023, Wolfpack Digital reached a 50\u002F50 gender balance. Here is what diversity and gender parity mean for our team, told through their own testimonials.","gender parity, diversity in tech, gender balance, women in tech, women-led company, wolfpack digital","contact us","send message","article","summary_large_image","5 min",32,[117,118],"gender parity","wolfpack digital","Jan 16, 2024","In 2023, Wolfpack Digital reached a perfect gender balance of 50% women and 50% men. Here is what balance, diversity, and gender parity mean for our team, in their own words.",[122],"wolfpack-life","Illustration of two overlapping profile faces in blue and pink, symbolising gender balance","2024-01-16T10:00:00.000Z",null,[127,128,129,130,131],"In 2023, Wolfpack Digital reached a perfect gender balance of 50% women and 50% men.","The award-winning agency, founded in 2015 by Gina Lupu-Florian, focuses on fintech, healthtech, transportation, beauty, and IoT.","Diversity is treated as a driver of innovation, better problem-solving, and creativity, not just a statistic.","Gender parity occurred naturally, without affirmative targets, which the team credits to psychological safety and a strong feedback culture.","Team testimonials describe an inclusive environment that combines empathy and kindness with drive, agility, and ambition.",[133,136,139,142],{"answer":134,"question":135},"In 2023, Wolfpack Digital reached true gender parity with an evenly split team of 50% women and 50% men.","When did Wolfpack Digital achieve gender parity?",{"answer":137,"question":138},"The company sees gender diversity as a driver of a wider range of perspectives, stronger problem-solving, and more creativity, leading to a robust team and better digital products, rather than as a box-ticking exercise.","Why does Wolfpack Digital value gender diversity?",{"answer":140,"question":141},"According to co-CEO Gina Lupu Florian, it happened naturally without specific targets. The team credits its emphasis on psychological safety and honest feedback, plus a snowball effect as women thriving in the company inspired more women to apply.","How did Wolfpack Digital reach gender parity?",{"answer":143,"question":144},"Wolfpack Digital hires across product design, engineering, QA, and more. Explore open roles on our \u003Ca href=\"https:\u002F\u002Fwww.wolfpack-digital.com\u002Fcareers\" target=\"_blank\">careers page\u003C\u002Fa> or learn more \u003Ca href=\"https:\u002F\u002Fwww.wolfpack-digital.com\u002Fabout\" target=\"_blank\">about the pack\u003C\u002Fa>.","How can I join the Wolfpack Digital team?","2026-07-08T10:08:02.337Z",false,"https:\u002F\u002Fwww.wolfpack-digital.com\u002Fblogposts\u002Fwolfpack-digital-on-balance-sustainable-growth-and-gender-parity",[149],{"id":150,"author":151,"short_description":152,"role":153,"avatar_urls":154,"cover_urls":162,"linkedin_link":181,"instagram_link":44,"x_link":44,"meta_tags":182,"last_published_at":187,"same_as":188},2,"Gina Lupu Florian","\u003Cp>Georgina is the Founder and Co-CEO of Wolfpack Digital, an award-winning digital product agency with 80+ team members across Cluj-Napoca and Dublin, delivering end-to-end web and mobile applications for clients globally. Under her leadership, Wolfpack Digital has earned international recognition including the 2024 Webby Award for Responsible AI, European Technology Awards for App Development, and Web Excellence Awards.\u003C\u002Fp>\u003Cbr>\u003Cp>With a multidisciplinary academic foundation spanning Telecommunications & IT, Psychology, Public Relations, and an M.Sc. with Distinction in Engineering with Business Management from King's College London, Gina brings a unique perspective that bridges technology, human behavior, and strategic business thinking. Her career began as an iOS developer in London's wearable tech and smart jewelry industry, combining her technical expertise with her passion for human-centered design.\u003C\u002Fp>\u003Cbr>\u003Cp>As a recognized thought leader in the tech ecosystem, Gina serves as a member of IADAS (the judging body of the prestigious Webby Awards), sits on the Board of Directors of Transilvania IT Cluster (representing 150+ software companies), and is part of the Global Women TechLeaders Board of Advisors. Named CESA Ecosystem Hero of the Year in 2023, she has mentored over 100 startup founders and is the co-founder of Women in Tech Cluj since 2018.\u003C\u002Fp>\u003Cbr>\u003Cp>Gina is a frequent speaker at international tech and startup events and an active contributor to technology publications, sharing insights on digital product development, entrepreneurship, AI integration, and building sustainable tech businesses. Her writing draws on hands-on experience building 250+ digital products, deep expertise in product strategy and user experience, and a commitment to advancing the technology industry through mentorship and community building.\u003C\u002Fp>\u003Cbr>\u003Cp>\u003Cstrong>Areas of expertise:\u003C\u002Fstrong> Digital product strategy, AI integration, entrepreneurship, product development lifecycle, user experience design, tech team leadership, startup mentorship, women in tech advocacy\r\n\r\n\u003Cu style=\"color: rgb(0, 102, 204);\">\u003Ca href=\"https:\u002F\u002Ftechbehemoths.com\u002Fblog\u002Finterview-georgina-lupu-florian-founder-co-ceo-wolfpack-digital\" rel=\"noopener noreferrer\" target=\"_blank\" id=\"internal-cta\">In her latest interview with TechBehemoths\u003C\u002Fa>\u003C\u002Fu>, Gina shares how Wolfpack Digital grew from a bold vision into an award-winning digital agency.\u003C\u002Fp>","Founder & co-CEO",[155,157,160],{"style":101,"url":156},"https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fpublisher\u002F2\u002Favatar\u002Fthumb\u002FUntitled_design-4.webp",{"style":158,"url":159},"medium","https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fpublisher\u002F2\u002Favatar\u002Fmedium\u002FUntitled_design-4.webp",{"style":104,"url":161},"https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fpublisher\u002F2\u002Favatar\u002Foriginal\u002FUntitled_design-4.webp",[163,165,167,169,171,173,175,177,179],{"style":83,"url":164},"https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fpublisher\u002F2\u002Fcover_image\u002F640\u002FGina.webp",{"style":86,"url":166},"https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fpublisher\u002F2\u002Fcover_image\u002F768\u002FGina.webp",{"style":89,"url":168},"https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fpublisher\u002F2\u002Fcover_image\u002F1024\u002FGina.webp",{"style":92,"url":170},"https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fpublisher\u002F2\u002Fcover_image\u002F1366\u002FGina.webp",{"style":95,"url":172},"https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fpublisher\u002F2\u002Fcover_image\u002F1600\u002FGina.webp",{"style":98,"url":174},"https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fpublisher\u002F2\u002Fcover_image\u002F1920\u002FGina.webp",{"style":101,"url":176},"https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fpublisher\u002F2\u002Fcover_image\u002Fthumb\u002FGina.webp",{"style":158,"url":178},"https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fpublisher\u002F2\u002Fcover_image\u002Fmedium\u002FGina.webp",{"style":104,"url":180},"https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fpublisher\u002F2\u002Fcover_image\u002Foriginal\u002FGina.webp","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fgeorginalupu\u002F",{"title":183,"description":184,"keywords":185,"contact_form:title":110,"contact_form:cta":111,"og:site_name":72,"og:type":186,"og:locale":73,"twitter:card":113,"twitter:site":74,"twitter:creator":74},"Georgina - Co-CEO & Founder | Wolfpack Digital Blog","Founder & Co-CEO sharing insights on building digital products, integrating AI, and scaling tech businesses. CESA Ecosystem Hero 2023 and mentor to 100+ startups.","georgina lupu florian, gina lupu, wolfpack digital","website","2026-07-08T20:11:55.000Z",[181]]