[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"site-settings":3,"blogpost-increase-your-numbers-a-b-testing":76},{"footer":4,"contact_form":6,"chat_widget":11,"accolades":19,"seo_social":67},{"iso_notice":5},"Wolfpack Digital is an ISO 9001:2015, ISO 27001:2013 and ISO 14001:2015 certified company - © _YEAR_ Wolfpack Digital. All rights reserved.",{"budgets":7},[8,9,10],"Under $50.000","Between $50.000 - 200.000","Over $200.000",{"consent":12},{"greeting":13,"title":14,"body":15,"accept_label":16,"decline_label":17,"declined_message":18},"Awoo! I'm Wolfpack Digital's AI assistant. Ask me anything about our services, process, or team, and if you want a project estimate, I can point you to our AI Estimator.","Data Privacy","\u003Cp>Hi there! We would love to talk with you. Under the EU General Data Protection Regulation, we need your approval for our use of personal information (e.g. your name and email address) you may provide as we communicate:\u003C\u002Fp>\n\u003Col>\n  \u003Cli>We'll store your personal information so that we can pick up the conversation if we talk later.\u003C\u002Fli>\n  \u003Cli>We may send you emails to follow up on our discussion here.\u003C\u002Fli>\n  \u003Cli>We may send you emails about our upcoming services and promotions.\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Cp>Is this okay with you?\u003C\u002Fp>","Yes, I Accept","No, Not Now","No problem. Come back if you change your mind.",{"winnersOfList":20,"awardsList":33,"inHouseAppImages":50,"certificationsList":54},[21,25,29],{"alt":22,"href":23,"image":24},"European Awards","https:\u002F\u002Fwww.theeuropeanawards.eu\u002Fpremiado\u002Fwolfpack-digital-awarded-in-the-app-development-category","\u002Fimages\u002Fabout-us\u002Fwinners\u002Feuropean.svg",{"alt":26,"href":27,"image":28},"Webby Awards","https:\u002F\u002Fwinners.webbyawards.com\u002F2024\u002Fwebsites-and-mobile-sites\u002Fresponsible-technology\u002Fresponsible-ai\u002F275408\u002Fequality-ai-fair-and-unbiased-algorithms-to-eliminate-discrimination-in-machine-learning-models","\u002Fimages\u002Fabout-us\u002Fwinners\u002Fwebby.svg",{"alt":30,"href":31,"image":32},"Wolfpack Digital — Gold, Digital & Creative Agency Excellence, eir business Chambers Ireland Awards 2026","https:\u002F\u002Fchambersawards.ie\u002F2026-winners\u002F","https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fcb786b7ba09fce584e78fac33bc70a07.png",[34,38,42,46],{"alt":35,"href":36,"image":37},"Clutch 1000 List Reveals Top-Rated Business Service Providers of 2023","https:\u002F\u002Fclutch.co\u002Fpress-releases\u002Fclutch-1000-fall-2023","\u002Fimages\u002Fabout-us\u002Fawards\u002Fclutch.svg",{"alt":39,"href":40,"image":41},"Clutch Recognizes the 1000 Best B2B Service Providers in its Exclusive 2019 Clutch 1000 List","https:\u002F\u002Fclutch.co\u002Fpress-releases\u002Frecognizes-1000-best-b2b-service-providers-its-exclusive-2019-1000-list","\u002Fimages\u002Fabout-us\u002Fawards\u002Fglobal.svg",{"alt":43,"href":44,"image":45},"Mobile App Daily Award","","\u002Fimages\u002Fabout-us\u002Fawards\u002Fmobile-app-daily.svg",{"alt":47,"href":48,"image":49},"Manifest Award","https:\u002F\u002Fthemanifest.com\u002Fro\u002Fweb-development\u002Fcompanies","\u002Fimages\u002Fabout-us\u002Fawards\u002Fmanifest.svg",[51],{"alt":52,"href":44,"image":53},"Wolfpack Labs","\u002Fimages\u002Fhomepage\u002Fawards\u002Flabs.svg",[55,59,63],{"alt":56,"href":57,"image":58},"ISO 27001 Certification","https:\u002F\u002Fwww.qscert.com\u002Fcs\u002Fissued-certificates\u002F?certID=_7690LD367","\u002Fimages\u002Fabout-us\u002Fcertifications\u002Fiso-27001.svg",{"alt":60,"href":61,"image":62},"ISO 9001 Certification","https:\u002F\u002Fwww.qscert.com\u002Fcs\u002Fissued-certificates\u002F?certID=_7690LBDB0","\u002Fimages\u002Fabout-us\u002Fcertifications\u002Fiso-9001.svg",{"alt":64,"href":65,"image":66},"ISO 14001 Certification","https:\u002F\u002Fwww.qscert.com\u002Fma\u002Fissued-certificates\u002F?certID=_7690LZSGS","\u002Fimages\u002Fabout-us\u002Fcertifications\u002Fiso-14001.svg",{"default_og_image_urls":68,"default_og_image_alt":72,"og_site_name":72,"og_locale":73,"twitter_site":74,"page_type_defaults":75},[69],{"style":70,"url":71},"og","\u002Fimages\u002Fsocial_share_preview.jpg","Wolfpack Digital","en_US","@DigitalWolfpack",{},["Reactive",77],{"title":78,"body":79,"slug":80,"featured_image_urls":81,"meta_tags":106,"reading_time":116,"title_size":117,"tag_list":118,"formatted_published_at":119,"short_description":108,"categories":120,"alt_text":114,"published_at":123,"content_updated_at":124,"formatted_content_updated_at":124,"key_takeaways":125,"faqs":131,"updated_at":147,"canonical_override":44,"no_index":148,"canonical_url":149,"publishers":150},"Increase Your Numbers: A\u002FB Testing","\u003Cp>At some point online, you have probably helped test a new feature, tool, or design without even knowing it. You might wonder what kind of testing that was. In most cases, it was A\u002FB testing.\u003C\u002Fp>\u003Cp>\r\n\u003C\u002Fp>\u003Cp>A\u002FB testing gives you clear data on how users interact with a digital product. It shows what to improve and how to turn more visitors into customers. Let's dig into how it works.\u003C\u002Fp>\u003Cp>\r\n\u003C\u002Fp>\u003Ch2>What is A\u002FB testing?\u003C\u002Fh2>\u003Cp>\r\n\u003C\u002Fp>\u003Cp>A\u002FB testing means building two versions of an app or website, then splitting them between users to see which one performs better. The winner is decided by real user behavior and feedback, not by opinion.\u003C\u002Fp>\u003Cp>\r\n\u003C\u002Fp>\u003Cp style=\"text-align: center\">\u003Cimg alt=\"Diagram showing A\u002FB testing splitting users between version A and version B of a design\" src=\"https:\u002F\u002Fs3-eu-west-2.amazonaws.com\u002Fwolfpack-digital-attachments-production\u002Fckeditor_assets\u002Fpictures\u002F686\u002Fcontent_AB_Testing_Image_1_.png\" style=\"width: 600px; height: 338px\">\u003C\u002Fp>\u003Cp>\r\n\u003C\u002Fp>\u003Cp>Here is a simple example. Say you have a mobile app and want to know which color works best for the \"register\" button: color A or color B. You build both versions. Then you split users into two groups, and each group sees one version.\u003C\u002Fp>\u003Cp>\r\n\u003C\u002Fp>\u003Cp>During the test, you collect data through analytics, heat maps, and user feedback. By the end, you have a clear picture of which button drives more sign-ups. To decide with confidence, you should run several A\u002FB tests, not just one.\u003C\u002Fp>\u003Cp>\r\n\u003C\u002Fp>\u003Cp style=\"text-align: center\">\u003Cimg alt=\"Illustration of two versions of a web page being compared side by side during A\u002FB testing\" src=\"https:\u002F\u002Fs3-eu-west-2.amazonaws.com\u002Fwolfpack-digital-attachments-production\u002Fckeditor_assets\u002Fpictures\u002F687\u002Fcontent_AB_Testing_Image_2_.png\" style=\"width: 600px; height: 338px\">\u003C\u002Fp>\u003Cp>\r\n\u003C\u002Fp>\u003Ch2>Types of A\u002FB testing\u003C\u002Fh2>\u003Cp>\r\n\u003C\u002Fp>\u003Cp>There are a few common types of A\u002FB testing:\u003C\u002Fp>\u003Cp>\r\n\u003C\u002Fp>\u003Cbr>\u003Cp>\r\n\u003C\u002Fp>\u003Ch2>When should you run A\u002FB testing?\u003C\u002Fh2>\u003Cp>\r\n\u003C\u002Fp>\u003Cp>You can run A\u002FB testing in many situations: to lift your conversion rate, change a header, swap a font, move an image, or refresh a page design. Feedback straight from users helps you gauge the quality of your product, cut costs, and stay focused on your goals.\u003C\u002Fp>\u003Cp>\r\n\u003C\u002Fp>\u003Ch2>The benefits of A\u002FB testing\u003C\u002Fh2>\u003Cp>\r\n\u003C\u002Fp>\u003Cp>Understanding user needs is key before you make changes, and A\u002FB testing is one of the best ways to do that. It helps companies make changes that truly benefit their users, deliver a smoother experience, and convert more visitors into customers.\u003C\u002Fp>\u003Cp>\r\n\u003C\u002Fp>\u003Ch2>How to carry out A\u002FB testing\u003C\u002Fh2>\u003Cp>\r\n\u003C\u002Fp>\u003Cp>To measure results well and act on them, follow these steps.\u003C\u002Fp>\u003Cp>\r\n\u003C\u002Fp>\u003Ch3>1. Identify the problem\u003C\u002Fh3>\u003Cp>\r\n\u003C\u002Fp>\u003Cp>Maybe your conversion rate is too low, or your abandonment rate is higher than you want. Both hurt the business. Name the problem clearly before you move on.\u003C\u002Fp>\u003Cp>\r\n\u003C\u002Fp>\u003Ch3>2. Define your objectives\u003C\u002Fh3>\u003Cp>\r\n\u003C\u002Fp>\u003Cp>Next, choose the metrics to focus on. This tells you what to change to keep users engaged. For example, imagine a high abandonment rate during checkout. The more complex the checkout, the more likely users are to give up. One fix could be reducing the number of steps.\u003C\u002Fp>\u003Cp>\r\n\u003C\u002Fp>\u003Ch3>3. Develop two or more solutions\u003C\u002Fh3>\u003Cp>\r\n\u003C\u002Fp>\u003Cp>To run an A\u002FB test, you need at least two possible solutions for the problem.\u003C\u002Fp>\u003Cp>\r\n\u003C\u002Fp>\u003Ch3>4. Run the test and collect data\u003C\u002Fh3>\u003Cp>\r\n\u003C\u002Fp>\u003Cp>Once your versions are ready, roll them out to the public. During the test window, collect as much data as you can to understand user needs and see which version wins. Running several tests gives more accurate results. When the tests finish, gather and analyze the data.\u003C\u002Fp>\u003Cp>\r\n\u003C\u002Fp>\u003Cp>How do you know the results are reliable? It comes down to how many users take part. If 7 out of 10 users see version A and only 3 see version B, that is too little data to draw firm conclusions. A larger sample, such as around a thousand users, gives you far more confidence. The more data you collect, the more accurate your result.\u003C\u002Fp>\u003Cp>\r\n\u003C\u002Fp>\u003Ch3>5. Make the final decision\u003C\u002Fh3>\u003Cp>\r\n\u003C\u002Fp>\u003Cp>With enough results in hand, make your decision and act on the feedback and data.\u003C\u002Fp>\u003Cp>\r\n\u003C\u002Fp>\u003Ch2>In conclusion\u003C\u002Fh2>\u003Cp>\r\n\u003C\u002Fp>\u003Cp>Small changes can have a big impact on users. But if those changes are not based on real data, the results may disappoint. That is why it pays to run several A\u002FB tests, analyze the data, and make the best decision for your product's future.\u003C\u002Fp>\u003Cp>\r\n\u003C\u002Fp>\u003Cp>Want a team that builds with data-driven decisions and rigorous \u003Ca href=\"https:\u002F\u002Fwww.wolfpack-digital.com\u002Fservices\u002Fqa-and-app-testing\" target=\"_blank\">QA and app testing\u003C\u002Fa>? Read our guide to \u003Ca href=\"https:\u002F\u002Fwww.wolfpack-digital.com\u002Fblogposts\u002Fthe-world-of-stressing-the-apps-aka-performance-testing\" target=\"_blank\">performance testing\u003C\u002Fa> or \u003Ca href=\"https:\u002F\u002Fwww.wolfpack-digital.com\u002Fcontact\" target=\"_blank\">get in touch\u003C\u002Fa>.\u003C\u002Fp>","increase-your-numbers-a-b-testing",[82,85,88,91,94,97,100,103],{"style":83,"url":84},"640","https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fblogpost\u002F253\u002Ffeatured_image\u002F640\u002FAB%20Testing%20Cover_.webp",{"style":86,"url":87},"768","https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fblogpost\u002F253\u002Ffeatured_image\u002F768\u002FAB%20Testing%20Cover_.webp",{"style":89,"url":90},"1024","https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fblogpost\u002F253\u002Ffeatured_image\u002F1024\u002FAB%20Testing%20Cover_.webp",{"style":92,"url":93},"1366","https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fblogpost\u002F253\u002Ffeatured_image\u002F1366\u002FAB%20Testing%20Cover_.webp",{"style":95,"url":96},"1600","https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fblogpost\u002F253\u002Ffeatured_image\u002F1600\u002FAB%20Testing%20Cover_.webp",{"style":98,"url":99},"1920","https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fblogpost\u002F253\u002Ffeatured_image\u002F1920\u002FAB%20Testing%20Cover_.webp",{"style":101,"url":102},"thumb","https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fblogpost\u002F253\u002Ffeatured_image\u002Fthumb\u002FAB%20Testing%20Cover_.webp",{"style":104,"url":105},"original","https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fblogpost\u002F253\u002Ffeatured_image\u002Foriginal\u002FAB%20Testing%20Cover_.webp",{"title":107,"description":108,"keywords":109,"contact_form:title":110,"contact_form:cta":111,"og:site_name":72,"og:type":112,"og:locale":73,"twitter:card":113,"twitter:site":74,"twitter:creator":74,"image":114,"og:image":44,"og:title":107,"og:video":44,"twitter:title":107,"og:description":108,"twitter:player":44,"twitter:image:src":44,"twitter:description":115},"A\u002FB Testing: What It Is and How to Do It | Wolfpack Digital","What is A\u002FB testing, its main types, and a step-by-step guide to running tests that boost your conversion rate with real user data.","a\u002Fb testing, what is a\u002Fb testing, multivariate testing, split testing, conversion rate optimization, wolfpack digital","contact us","send message","article","summary_large_image","Illustration of a monitor comparing two web page versions with a magnifying glass and rising arrows, representing A\u002FB testing","What is A\u002FB testing, its main types, and a step-by-step guide to running tests that boost your conversion rate.","3",32,[],"Mar 20, 2023",[121,122],"mobile-development","web-development","2023-03-20T09:47:31.000Z",null,[126,127,128,129,130],"A\u002FB testing compares two versions of an app or website to see which performs better with real users.","It relies on user behavior and feedback, gathered through analytics, heat maps, and surveys, not opinion.","Common types include split testing, multivariate testing (MVT), and multi-page testing.","The process runs in five steps: identify the problem, define objectives, build solutions, run the test, and decide.","A large enough sample, such as around a thousand users, gives more reliable, accurate results.",[132,135,138,141,144],{"answer":133,"question":134},"A\u002FB testing is a method of showing two versions of an app or website to different groups of users to see which one performs better. The winner is chosen based on real user behavior and feedback rather than guesswork.","What is A\u002FB testing?",{"answer":136,"question":137},"The main types are split testing, which compares full page redesigns; multivariate testing, which tests multiple changes at once; and multi-page testing, which compares versions of a page across a flow.","What are the main types of A\u002FB testing?",{"answer":139,"question":140},"Run A\u002FB testing when you want to improve your conversion rate or refine elements like headers, fonts, image placement, or overall page design. It is most useful whenever a small change could meaningfully affect user behavior.","When should you run A\u002FB testing?",{"answer":142,"question":143},"The more users, the better. A very small sample cannot support firm conclusions. A larger sample, such as around a thousand users, gives far more confidence in the result.","How many users do you need for reliable A\u002FB test results?",{"answer":145,"question":146},"By testing changes on real users and keeping only the versions that perform better, A\u002FB testing helps you deliver a smoother experience, reduce friction like long checkout flows, and convert more visitors into customers.","How does A\u002FB testing help conversion rates?","2026-07-06T12:14:51.350Z",false,"https:\u002F\u002Fwww.wolfpack-digital.com\u002Fblogposts\u002Fincrease-your-numbers-a-b-testing",[151],{"id":152,"author":153,"short_description":154,"role":155,"avatar_urls":156,"cover_urls":164,"linkedin_link":183,"instagram_link":44,"x_link":44,"meta_tags":184,"last_published_at":123,"same_as":186},59,"Beatrice","Beatrice has had a passion for gaming ever since she could remember. She mostly plays survival and story-rich games. Besides this, she also likes to draw characters from anime and video games. Being a perfectionist and having great attention to detail helps her find even the smallest issue, despite her bad eyesight. When she became a Quality Assurance Specialist, she realized this was what she wanted to do.","Quality Assurance Specialist",[157,159,162],{"style":101,"url":158},"https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fpublisher\u002F59\u002Favatar\u002Fthumb\u002Fimage%20%2860%29.webp",{"style":160,"url":161},"medium","https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fpublisher\u002F59\u002Favatar\u002Fmedium\u002Fimage%20%2860%29.webp",{"style":104,"url":163},"https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fpublisher\u002F59\u002Favatar\u002Foriginal\u002Fimage%20%2860%29.webp",[165,167,169,171,173,175,177,179,181],{"style":83,"url":166},"https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fpublisher\u002F59\u002Fcover_image\u002F640\u002FBea.webp",{"style":86,"url":168},"https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fpublisher\u002F59\u002Fcover_image\u002F768\u002FBea.webp",{"style":89,"url":170},"https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fpublisher\u002F59\u002Fcover_image\u002F1024\u002FBea.webp",{"style":92,"url":172},"https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fpublisher\u002F59\u002Fcover_image\u002F1366\u002FBea.webp",{"style":95,"url":174},"https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fpublisher\u002F59\u002Fcover_image\u002F1600\u002FBea.webp",{"style":98,"url":176},"https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fpublisher\u002F59\u002Fcover_image\u002F1920\u002FBea.webp",{"style":101,"url":178},"https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fpublisher\u002F59\u002Fcover_image\u002Fthumb\u002FBea.webp",{"style":160,"url":180},"https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fpublisher\u002F59\u002Fcover_image\u002Fmedium\u002FBea.webp",{"style":104,"url":182},"https:\u002F\u002Fcdn.wolfpack-digital.com\u002Fstore\u002Fpublisher\u002F59\u002Fcover_image\u002Foriginal\u002FBea.webp","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fbeatrice-ingrid-malicski\u002F",{"title":153,"description":155,"keywords":44,"contact_form:title":110,"contact_form:cta":111,"og:site_name":72,"og:type":185,"og:locale":73,"twitter:card":113,"twitter:site":74,"twitter:creator":74},"website",[183]]